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LAST UPDATED:

August 30, 2021

LedgerAds

LedgerAds is a decentralized cost per click advertising network which aims to bring transparency, respect for privacy, fraud resistance, and ease of use to the advertising industry at 1/3 of the cost of Google Adsense, all made possible by integrating into Stellars ecosystem.

SUMMARY

What we do: Letting publishers earn cryptocurrency with banner ads: Publishers can monetize their content in under 1 minute by simply adding our HTML snippet to their website or blog. They just insert their Stellar address and get paid to their wallet automatically.

 

How does it work?: After the publisher inserted our HTML snippet their ad space is automatically openly auctioned off using our smart contract running decentralized on Stellar Turrets to the highest bidder. Our open bidding market automatically and continually finds the perfect ads for them. The earnings go directly into their Stellar account.

 
Whom do we serve?: Any advertiser and publisher that prefers a transparent and privacy focused ad network at less than 1/3 of the cost to Google AdSense. Any publisher that wants to monetize their content in under 1 minute.

 
What would you like to achieve with your budget?: Pay the salaries of the development team to port their previously developed project http://ethereumads.com to the Stellar network.

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SUMMARY

What we do: Letting publishers earn cryptocurrency with banner ads: Publishers can monetize their content in under 1 minute by simply adding our HTML snippet to their website or blog. They just insert their Stellar address and get paid to their wallet automatically.

 

How does it work?: After the publisher inserted our HTML snippet their ad space is automatically openly auctioned off using our smart contract running decentralized on Stellar Turrets to the highest bidder. Our open bidding market automatically and continually finds the perfect ads for them. The earnings go directly into their Stellar account.

 
Whom do we serve?: Any advertiser and publisher that prefers a transparent and privacy focused ad network at less than 1/3 of the cost to Google AdSense. Any publisher that wants to monetize their content in under 1 minute.

 
What would you like to achieve with your budget?: Pay the salaries of the development team to port their previously developed project http://ethereumads.com to the Stellar network.

GOAL

STEPS

 BUDGET REQUEST

GOAL

The budget should cover 1 year of development cost and the project should be fully operational on the Stellar public network afterwards.

STEPS

Development cost - Pay the salaries of the development team to port their previously developed project https://ethereumads.com to the Stellar network.

 BUDGET REQUEST:

$250,000

worth of XLM

GOAL

 BUDGET REQUEST

The budget should cover 1 year of development cost and the project should be fully operational on the Stellar public network afterwards.

$250,000

worth of XLM

OUR REQUEST

The budget should cover 1 year of development cost and the project should be fully operational on the Stellar public network afterwards.

PROBLEM & SOLUTION

Bringing transparency, respect for privacy, fraud resistance, at a 1/3 of the price of Google AdSense to the cost per click advertising industry.

Transparency is achieved by verifyable open source code running trustless on Stellar turrets.
Privacy is respected by keeping targetting information private on each visitors device.
Fraud resistance is achieved by fraud detection algorithms also running on Stellar turrets.
Unbeatably low fees can be achieved thanks to Stellar and decentralized architecture.

PRODUCTS & SERVICES

Product: Decentralized cost per click advertising network

Screenshots of our platform from both publishers' and advertisers' point of view can be seen in the Google Drive folder

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PRODUCTS & SERVICES

Product: Decentralized cost per click advertising network

Screenshots of our platform from both publishers' and advertisers' point of view can be seen in the Google Drive folder

PRODUCTS & SERVICES

Product: Decentralized cost per click advertising network

Screenshots of our platform from both publishers' and advertisers' point of view can be seen in the Google Drive folder

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PRODUCTS & SERVICES

Product: Decentralized cost per click advertising network

Screenshots of our platform from both publishers' and advertisers' point of view can be seen in the Google Drive folder

TARGET MARKET

EthereumAds was used by over 3000 publishers all over the world until it quickly became economically unviable because of Polygon's 100x increase in transaction costs.

REVENUE MODEL

10% fee on each click payment that is used to incentivize turret providers. The service will run fully decentralized, so there won't be any further expenses beyond development.

MARKET RESEARCH

The global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

THREATS & OPPORTUNITIES

Even if we only catch a market share of 0.1% by 2027, that would still be an estimated $1 billion in yearly revenue.

COMPETITION

Google AdSense

MARKETING & SALES

Our previous project https://ethereumads.com has 2500 mentions on social media, 550 referring domains, 1.7M backlinks, 260k unique visitors per month even though it hasn't been economically viable because of high gas costs on Polygon sidechain. So we think marketing is not the problem - technology is! What we learned is that when your project has a real world use-case while actually benefiting from blockchain technology, then the crypto community will quickly pick up on this and promote your project for free in order to drive up the value of the underlying network's coin.

RESOURCES & RELATIONSHIPS

Same developers as https://ethereumads.com and ownership of the source code which will eventually fully be licenced under GPL-3.0 after we gained enough traction not to fear copycats.

Additional images

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About you

Maik Vogt - Senior Software Engineer with 9 years of experience

Vogt Artificial Intelligence UG (haftungsbeschränkt)

COMMUNITY DISCUSSION