INTRODUCTION

“As COVID-19 still devastates families around the world, remittances continue to provide a critical lifeline for the poor and vulnerable.” - Michal Rutkowski, Global Director of the Social Protection and Jobs Global Practice at the World Bank.

Defying predictions, the World Bank reports that global remittance flows have proved to be resilient during the COVID-19 crisis. In 2020, officially recorded remittance flows to low-and-middle-income countries reached $540 billion, only 1.6 percent below the $548 billion seen in 2019.

With an increased desire for migrants to support their families back home and the economic conditions in host countries proving favourable (e.g. stimulus packages), paired with shifts in flows from informal to formal channels (from hand-carry cash to digital remittances), the flow of global remittances to low-and-middle-income countries is expected to reach $565 billion by 2022.

CHALLENGES

The tiny archipelago nations in the South Pacific are often overlooked or deprioritized when it comes to expediting tangible, achievable solutions to real-world and sometimes life-threatening problems.

As we enter an age of rapid acceleration and transformation, Fijians and Pacific Islanders who are the most vulnerable to the impacts of adverse macro and micro economic conditions are left behind.

The people of the Pacific rely heavily on remittances and there has been very little improvement from service providers, to help reduce the cost of transactions and to meet UN SDGs.

THE SOLUTION

Built on the Stellar network, we would like to develop a new pathway for remittances into the South Pacific. A pathway that removes the need for traditional intermediaries and one that gives frictionless access to global financial systems to those who are often forgotten. We call it FijiCoin (working title).

FijiCoin will be a FIAT-collateralized stablecoin, pegged against the Fijian Dollar. 

We will play the role of asset issuer, anchor and wallet to help facilitate transactions, manage reserves and the necessary compliance in each relevant jurisdiction. We will also play a leading role in introducing on/off-ramps into Fiji and the South Pacific.

We are in discussions with the Reserve Bank of Fiji (Central Bank) and have made a submission to their FinTech Regulatory Sandbox. They will be a key stakeholder in allowing us to tokenize the Fijian FIAT and help guide us with regulatory and compliance requirements for FX controls, monetary policy, transparency and security.

By removing the traditional barriers of sending and receiving remittances to loved ones, our aim is to help fight poverty through enhanced financial inclusion and to improve the lives and livelihoods of Fijians and South Pacific Islanders.

Target Market

Starting with Fiji and scaling to other South Pacific Island Nations, via the PIRI FinTech Sandbox, opening in January 2022.

Core consumer audience required for adoption is Fijians residing in Fiji (recipient) and the Fijian diaspora mainly found in Australia, New Zealand, United States, United Kingdom and Europe (sender).

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Revenue Model

We will self-fund a bulk of the marketing and communications activity ourselves. A combination of print and online will be used in the marketing channel mix. 

• Print for local communities and online for senders. 
• Paid and organic, Search and Social, lookalike audiences and email marketing will be used for prospecting and remarketing as this is where audiences are. 
• Earned media will also be leveraged to further strengthen our messaging. 

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We are skilled, experienced and connected in advertising and marketing and will complete above-the-line activity ourselves.

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Market Research

Market and audience insights have been addressed in earlier sections of this submission.

- Problem/ Solution/ Challenges
More information can also be found here: https://docs.google.com/document/d/1EwqJCoTsyjAA5hcKFfUP68Td7bGO1PJ3/edit?usp=sharing&ouid=114300064913039155313&rtpof=true&sd=true

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Threats and Opportunities

SWOT has been addressed in earlier sections of this submission.
- Problem/ Solution/ Challenges
- Target Market

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Competition

Direct Competitors:
- Traditional Banks in Fiji:
- ANZ
- BSP
- Westpac

Traditional Remittance Service Providers
- Western Union

Telco Digital Payment Gateways
- Vodafone MPAISA
- Digicel MyCash

Indirect:
- M-Vatu/ M-Tala in Vanuatu/ Samoa respectively
- TBD's Ave Pa'anga Pau in Tonga
- KickEx Pacific in Samoa
- Digicel mobile money in Tonga.
- Onlne FX traders, not yet supporting FJD
- Stripe
- Paypal

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Marketing and Sales

We will self-fund a bulk of the marketing and communications activity ourselves.

A combination of print and online will be used in the marketing channel mix. 

• Print for local communities and online for senders. 
• Paid and organic, Search and Social, lookalike audiences and email marketing will be used for prospecting and remarketing as this is where audiences are. 
• Earned media will also be leveraged to further strengthen our messaging. 

We are skilled, experienced and connected in advertising and marketing and will complete above-the-line activity ourselves.

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Resources and Relationships

We are currently in discussions with the Reserve Bank of Fiji (RBF), to particpate in their FinTech Regulatory Sandbox testing environment. This is a new initiative developed by the central bank of Fiji, to help diversity the local economy.

The RBF will play a critical role in assisting us with tokenizing the Fijian FIAT and with a proof-of-concept and (hopefully) the SCF, we can deploy the South Pacific's first institutionally-recognised stablecoin.

We've adjusted our timelines and as a result, have also adjusted the allocation of our funding.

What remains: 0% will go towards marketing, communications and/ or salaries and wages.
What's changed: 100% of funds will be allocated to the issuing of an asset on the Stellar network and developing an MVP wallet.

This will be a first for Fiji and hopefully with this application, the first of many conversations with the team at Stellar.

The SCF will be used to fund any development required on Stellar and we will fund the remaining activity (websites, creative, research, marketing, communications etc.). And to be clear, we will not use any of the funding to pay ourselves.

Issue an asset on Stellar towards tokenizing the Fijian FIAT
Project scoping, development and delivery of developing the stablecoin on Stellar.
(estimated upto 50% of total funding received, if full requested amount is granted)

Develop MVP wallet
Build new, or leverage existing mobile wallet to support transactions. MVP to begin with.
(estimated upto 40% of total funding received, if full requested amount is granted)

Test, learn and validate, iterate and improve and discuss any necessary regulatory legislation changes with the RBF
Technical support/ change requests during deployment and testing.
(estimated upto 5% of total funding received, if full requested amount is granted)

Deploy Token/ FIAT into circulation and begin testing in Beta or via RBF regulatory sandbox
Technical support/ change request during deployment and testing.

(estimated upto 5% of total funding received, if full requested amount is granted)

Audience validation/ feedback and behavioural insights
Primary, secondary and third-party research to confirm product differentiators, value proposition and marketing messaging and creative.
(0% of SCF will go towards this)

Develop Marketing & Comms material
Develop marcomms material and channel mix to generate awareness and acquisition
(0% of SCF will go towards this)

Discuss regulatory sandbox trials with Reserve Bank of Fiji (RBF) and finalise timelines for testing
Ongoing discussions with RBF to participate in their FinTech sandbox testing environment. Discussions have already begun and are ongoing.
(0% of SCF will go towards this)

Go-to-market
Activate marketing activity, user acquisition and community growth.
(0% of SCF will go towards this)

Research 1
Research 2
Research 3