Round 8
Winner
LedgerAds
by

A decentralized cost per click advertising network.

Budget request:  
*
WebsiteCode

Project Stage

Category

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Based in

Team size

Active since

Products & Services

Product: Decentralized cost per click advertising network

Screenshots of our platform from both publishers' and advertisers' point of view can be seen in the Google Drive folder

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Previous Project(s)
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Progress so far
Goals

The budget should cover 1 year of development cost and the project should be fully operational on the Stellar public network afterwards.

To get there, we  will use our requested budget of  
*
  to:

Development cost - Pay the salaries of the development team to port their previously developed project https://ethereumads.com to the Stellar network.

Overview

Problem and Solution


Bringing transparency, respect for privacy, fraud resistance, at a 1/3 of the price of Google AdSense to the cost per click advertising industry.

Transparency is achieved by verifyable open source code running trustless on Stellar turrets.
Privacy is respected by keeping targetting information private on each visitors device.
Fraud resistance is achieved by fraud detection algorithms also running on Stellar turrets.
Unbeatably low fees can be achieved thanks to Stellar and decentralized architecture.


Target Market


EthereumAds was used by over 3000 publishers all over the world until it quickly became economically unviable because of Polygon's 100x increase in transaction costs.

Revenue Model


10% fee on each click payment that is used to incentivize turret providers.The service will run fully decentralized, so there won't be any further expenses beyond development.

Market Research


The global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

Threats & Opportunities


Even if we only catch a market share of 0.1% by 2027, that would still be an estimated $1 billion in yearly revenue.

Competition


Google AdSense

Marketing & Sales


Our previous project https://ethereumads.com has 2500 mentions on social media, 550 referring domains, 1.7M backlinks, 260k unique visitors per montheven though it hasn't been economically viable because of high gas costs on Polygon sidechain. So we think marketing is not the problem - technology is!What we learned is that when your project has a real world use-case while actually benefiting from blockchain technology, then the crypto community willquickly pick up on this and promote your project for free in order to drive up the value of the underlying network's coin.

Resources & Relationships


Same developers as https://ethereumads.com and ownership of the source code which will eventually fully be licenced under GPL-3.0 after we gained enough traction not to fear copycats.


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Team

Maik Vogt - Senior Software Engineer with 9 years of experience