Round 10
Winner
LINK
by

Cross border payments infrastructure for Africa

Budget request:  
*
WebsiteCode

Project Stage

Startup

Category

Cross-Border Payments
Micro & B2B Payments

Based in

Nigeria

Team size

Active since

November 2021
Products & Services

LINK is a different kind of Nigerian Anchor, as an infrastructure first company we are focused on a unique streamlined range of services & features that have the backbone of Stellar network.

Launch and Grow

LINK for Global businesses: We allow businesses accept payments and send payouts globally in one unified platform. Move digital money leveraging traditional payment rails and do business in a more global, scalable and efficient way through hybrid infrastructure. LINK seamlessly connects these worlds.

  • Get NGNC straight from the source. Send and receive naira digital currency on-chain. All through a single portal for payments.
  • On & Off Ramp (SEP 24 implementation)
  • Treasury & Custodial Dashboard
  • Move NGNC from Stellar across multiple chains
  • Non Nigerian Businesses and Nigerian business alike small or big, defi based or traditional based now have access not only to possibilities of defi but Local infrastructures to get paid and to pay as well.
  • We want to bridge Africa’s Internet of value. LINK is that bridge between the world, defi and traditional rails built for global businesses.
  • Platform: Web App - https://ngnc.online


LINK P2P platform: Allows users to Send, spend and bank at the real exchange rate with transparent fees across borders

  • Send and receive money from Nigeria to over 50+ countries across the globe in record time at the exchange rate seen on google with low transparent fees allowing us to be the cheapest solution across the continent (30-50% cheaper than all existing solutions)
  • Create multi currency accounts that can be loaded with local currencies at the real exchange rate
  • Create a USD Virtual debit card that can be loaded with local currencies at the real exchange rate
  • Compare our rates with other providers real-time
  • Receive money directly through your link tag, bank or in-person.
  • Powered by the speed, low-cost and anchor interoperability provided on the stellar network with our own stablecoin NGNC and other stablecoin providers on the stellar network. As well as our built-in P2P infrastructure that works on the backend
  • The LINK P2P platform is  the only platform that would be powering payments this way and it's because our vision aligns with what we found on the Stellar network.
  • Platform: Web App - https://linkio.africa (Coming to IOS and Android)

NGNC: NGNC for Naira Coin is a multichain stablecoin pegged and redeemable 1:1 in value to the Nigerian Naira, built to power Cross border payments and the future of internet of value for the next billion Africans.

  • Currently NGNC on- and off- ramps are only implemented on the Stellar Network compliantly with local regulations through Stellars’ SEP24
  • NGNC represents the only Naira stablecoin that carries the true value of the Nigerian Naira on the Decentralized Exchange as well as the only multi-chain Naira asset,
  • NGNC currently exists on a stealth protocol on solana and polygon,coming to stellar that would allow global forex interoperability and liquidity powered by LINK’s infrastructure as well. Coming to other exchanges soon
  • The aim is to build that global tradability of the Naira and equitable access to defi for Africans
  • Token link on stellar: https://stellar.expert/explorer/public/asset/NGNC-GASBV6W7GGED66MXEVC7YZHTWWYMSVYEY35USF2HJZBLABLYIFQGXZY6-1
  • Token website: https://linkio.africa/ngnc


Build

WAVY (Vibrant for Nigeria): Wavy is a wallet app developed on Stellar by the team at LINK as one of the line of cross border focused payments platforms. By employing Stellar, Wavy makes it possible for Nigerians (especially low income and middle class working individuals) experiencing inflation to purchase and hold USDC quickly, cheaply, and easily.

  • For Businesses

Wavy also works like MoonPay for Africa giving local businesses access to digital assets

  • A USDC wallet that can be loaded with NGNC at the real exchange rate leveraging Stellars’ DEX
  • A cheaper access to crypto and a yield feature using yUSDC and yXLM on Stellar
  • Link to platform: https://linkio.africa/wavy (Product design for this is completed, development and launch would happen in Q1 of 2023)


API’s: LINK would provide a suite of API’s for businesses and developers to incorporate our products and services across the ecosystem.

  • Existing FinTechs and competitors can leverage the fx protocol API to provide better rates for customers
  • Launch could happen by Q3 this year in batches
No items found.
Previous Project(s)
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Progress so far

Partnerships & Users:

  • On the B2B Product side we’ve been able to have a total of 81 global businesses on the waitlist, with 33 ready for integration and 4 being currently integrated with an estimated MRR of $825k.
  • Some reputable partnerships we’ve had asides this from the stellar ecosystem includes Pendulum Chain by Satoshipay and a host of others as well.
  • For the P2P Product, we’ve Got 1262+ users (1000+ on our waiting list who are excited about what we're building, 262 separate users that were fully signed up between the Nov 4th -11th launch)
  • In talks and partnering up with more anchors on stellar including USD ones  as well as 33+ stable currency providers (5 currently in development stage) on other chains for cross border interoperability powered by stable coins. Some of these partnerships have  opened up 5 new currency’s pairs on our P2P Platform.
  • Deal with AZA Finance giving us more local currency Liquidity for payouts


Product:

  • LINK for Global businesses:
  • On & Off Ramp (SEP 24 implementation) Treasury and custodial dashboard
  • Built and ready for launch (rounding up tests and all)
  • NGNC : Stablecoin is up and is tradeable on the Stellar DEX with anchor SEP24 Capabilities, we’ve been able to create the market for it with bit of liquidity gotten from our bootcamp grant prize
  • LINK P2P Platform for Individuals: With product design completed , we’re using proceeds from our bootcamp grant prize to fully develop this and get it ready by late June for beta testing (Note: we had upgraded what it used to be as at last year based on conversations with early users, new integrations and infrastructure being built on stellar as well)
  • WAVY: Product design ready, development is TBD


Fund raising

  • We got $15k in grants as winners and recipients of the just concluded DFS Labs & SDF Bootcamp to build out our on- and off- ramp capabilities as well as our B2B Product.


Revenue

  • When test launched LINK P2P between Nov. 4th-11th 2021  before moving to build a scalable infrastructure on Stellar, we had a revenue of $5000
  • An estimated MRR of $825k is possible by late Q4 - middle Q1 2023 on our B2B Product


Going to markets in:

  • UK, Nigeria, Turkey, UAE, Kenya, Canada, China, EU countries and the US.

Goals

In 6 months, we want to hit the following Milestones

1. Launch and scale our P2P product;

  • Enhancing user performance
  • Scale up to 50k plus users
  • Scale monthly  transaction volumes by 25% MOM (with initial at 200k)
  • Expand currency route support through more anchors and protocol integrations.
  • Launch IOS and Android app
  • Added multi currency accounts holding
  • Reduce fees and wait times
  • Launch physical cards
  • Add MOMO (Mobile Money) support


2. Launch and expand B2B product;

  • Grow fully onboarded international businesses to 150+
  • Scale monthly  transaction volumes to an average of $500k-1m MOM
  • Add virtual debit cards that allow NGNC stablecoin spending


3. NGNC;

  • Add more blockchains with support
  • Grow adoption and use cases (Defi, Cefi, digital assets) with an ecosystem focused approach (wallets, exchanges, platforms, protocols, apps and service providers etc)
  • Drive grassroot local merchant payment adoption with Stellar NGNC (Tentative). We're intentional about this as we plan to hit the grounds of Alaba, Lagos or Onitsha in Nigeria with the Stellar Network team pushing for this amongst local traders.
  • Grow trading volumes to 1m USD value on stellar
  • To have NGNC reach a total supply of 1bn NGN backed by bank deposits.….


4. API

  • Scale our payments, payouts and FX API to over 70+ businesses across Africa.


5. WAVY

  • Launch WAVY (beta) in late Q4

6. Legal:

  • Receive/Start Process for a Payment License

To get there, we  will use our requested budget of  
*
  to:

In order to achieve the above in the next 6 months, We’ve broken down targets in specific KPI’s across the various teams for a period of 20 weeks divided in 3 phases. After each week or after reaching key targets established in the roadmaps we run a full evaluation of the progress made in the week (asides our bi-weekly meetings to help each other) make necessary adjustments . Also to give a more specific insights partnerships with various anchors, service providers, access to funding for liquidity use cases, a payment license in the UK and Nigeria as well.


We will use these evaluations as a form to measure our progress and guidance as we work to meet goals and targets.

Overview

Problem & Solution


Revenue Model

https://docs.google.com/spreadsheets/d/13Qf4su3ptznAg0D7mshze25rqIpxxhxM8CqDGTmLhUE/edit?usp=sharing


INDUSTRY AND MARKET RESEARCH



THREATS AND OPPORTUNITIES


Strengths:

  • The team has strong experience across the various fields required to build LINK
  • We have connections with a vast network of Nigerian student bodies globally which contribute heavily to the cross border market size
  • We also are in active talks with regulators in CBN as well as to how to better navigate our product and how a pilot could potentially be a part of the existing banking infrastructure
  • Existing infrastructures can help us scale faster compliantly as its easier to build and integrate with regulated partners and platform ie. Flutterwave
  • NIBBS which powers interbank payouts in Nigeria allows a compliant and instant settlement infrastructure
  • We are the anchors of the only multichain NGN stablecoin, with the only existent interoperable protocol.


Weaknesses:

  • The monopolistic and bureaucratic structures that exist in Nigeria Pose as a challenge especially in License applications for example
  • Cost of building an anchor service, especially when only one existed before we came onboard, was challenging.
  • Arbitrage services taking advantage of our platform

Opportunities:

  • Be the first fully compliant low risk Naira ramp (Anchor).
  • Establish ourselves as Hybrid bridge platform first company for global trade ability of the Naira
  • We are the only Cross border payments platform solving this issue in this way

Threats:

  • Increased Sanctions & regulations on digital assets and crypto
  • Local regulators and institutions threatened by users holding alternative currencies that are not the e-naira
  • Local monopolies


COMPETITIVE ANALYSIS



Please note these exchange rates were the rates existing on these platforms, at the time of putting this together.



Imagine the potential LINK can harness with a market that already has a 32% adoption rate with existing market conditions like outlined above.

MARKETING AND  SALES

https://docs.google.com/document/d/100oKhmA3sBbgTvrwvNuK-klRMZ2AvM7niJ6KRbJIz2Q/edit?usp=drivesdk


RESOURCES AND RELATIONSHIPS

https://docs.google.com/document/d/15SNa7XpeBD-rSzbqt1i6iQ_Iy0qfz9v-Sk3i56CNKQk/edit?usp=drivesdk

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Team

Emmanuel Evarist- CEO/Co-Founder

Computer Engineer & Product Designer with 6years of experience, Former CEO FINC Arts and FINC Markets: a brand and design studio, at FINC Markets built algorithms and code for tradingview for large and small scale traders to be profitable on the Forex and Crypto market

https://www.linkedin.com/in/emmanuel-evarist-47a4a31b5

https://twitter.com/ecevarist

Discord: ebuka#7034


Marvel Ekpo- COO/Co-Founder

Product designer, Former COO FINC Arts and FINC Markets: a brand and design studio, FINC Markets which offered better trading algorithms for traders.

https://www.linkedin.com/in/marvel-ekpo-b0182918b

https://twitter.com/mj_stiles

Discord: Iam_Marvel (LINK)#0936


Tomisin Leshi- CTO/Co-Founder

Software Engineer, Fullstack developer, Former Dev at himylink:  a free platform that empowers global users to connect their info to the entire online system with a free, simple, quick link.

https://www.linkedin.com/in/tomisin-leshi

https://twitter.com/TommLesh

Discord: Unique-CTO (LINK)#7629


Victor Nwaejie- Brand Director

Product designer, Former Graphic Designer at VOIS Cyprus: an NGO that tackles problems in the lives of students studying and living in Cyprus.

https://www.linkedin.com/in/victor-nwaejie-46783819a

https://twitter.com/reksconfident

Discord: ReKs (LINK)#2107