MegafanWorld

An interact-to-earn metaverse including a social media for soccer fans, based on the Stellar Blockchain.
$
45,000
worth of XLM on the day of pay-out*
worth of XLM on the day after voting*
Website
Play-to-earn
Micro-payments
NFTs
Wallet
Candidate:
SCF #10
Winner:
No items found.

MegafanWorld is an interact-to-earn Metaverse for football fans, based on Stellar. It aims to create an online community where fans from many different football clubs around the world can interact with their club and other fans and be rewarded for meaningful participation.  


MegafanWorld cooperates with European football clubs to introduce football fans who are not crypto-experienced to the Stellar blockchain by providing an easy to-use web-based custodial wallet solution.  


The SCF budget will be used to accelerate Stellar related elements in the Megafanworld, such as integrated web-based custodial wallet, NFT buying and trading, NFT breeding, voting, utility tokens, interact-to-earn.

In operation since

2016

Based In

Germany and UK

Stage

Development

Products & Services

MegafanWorld is an interact-to-earn metaverse for football (soccer) fans, based on the Stellar Blockchain. It aims to create an online community where fans from many different football clubs around the world can interact with their club and other fans and earn rewards for community participation.



MegafanWorld offers interactive games, sweepstakes, community engagement and voting, an NFT marketplace and fanroom, a newsfeed and a social media platform.


Football fans can interact with each other, set up a virtual fan room, play fun games, participate in raffles, open a fan wallet, vote on hot issues, and engage in many other virtual activities for football fans, depending on their interests. Utilising the “interact-to-earn” model, users are rewarded with voting tokens, NFT trophies, virtual or real-world prizes or other incentives for meaningful participation in MegafanWorld’s social media portal or as game rewards.



The platform offers fans a completely new way to interact with their club. This is primarily intended to appeal to a younger target group that is at home in virtual networks.


MegafanWorld has recently signed its first contract with a traditional German football club to join MegafanWorld. Starting in summer 2022, fans of this club will be invited to act as community beta testers and an NFT series will be released on the Stellar blockchain as part of the cooperation with the club. This is expected to attract the club’s fans to the platform and to prompt further football clubs to join.


One key goal of MegafanWorld is to cooperate with European football clubs to bring football fans who are not crypto-experienced as new users to the Stellar blockchain by providing an easy to-use web-based custodial wallet solution.  



The business model is to encourage a large number of fans to make micropayments between 5 cent and 20 Euros for NFTs, digital merchandise or in-game purchase.  Stellar is one of the few blockchains where such micropayments are viable, as most other major blockchains have gas fees that would be disproportionate.

No items found.

Previous submission

No items found.

What's new?

Goal & Budget

Our goals for the next 6 months are:

  • Starting in summer 2022, fans of a traditional German football club (already under contract with the company) will be invited to act as community beta testers and provide their feedback to help further improve the platform.
  • After the beta testing period and development period, we are planning to go live with a public version on Stellar mainnet in the autumn of 2022.
  • Launch of NFTs with partner football clubs. NFTs to be integrated into the Metaverse.
  • We aim to have around 5 football clubs signed on as partners and at least 50.000 active users by the end of 2022

Steps to get there

MegafanWorld has partnered with FDS Soft for the development of the MegafanWorld Metaverse. FDS Soft is highly experienced with WebApps and Blockchain development.


In order to reach our goals for 2022 and move MegafanWorld from the current alpha stage to production, we are looking to boost development in the following areas:

  • Further development of the Metaverse with additional Stellar blockchain elements, for example NFT breeding, voting token and other utility tokens, fractionalised ownership (e.g. virtual stadium lawn or other virtual land and assets)
  • Development of the “interact-to-earn” concept, utilising a Stellar-based utility token.
  • Development of Stellar-based NFT technology, including breeding (of meme NFTs), trading platform
  • Improvements to the 3D fanroom and games    

Our Request

Medium project scope < $50,000  speed up the development of Stellar related elements in the Megafanworld, such as integrated web-based custodial wallet, NFT buying and trading, NFT breeding, voting, utility tokens, interact-to-earn.

Progress so far

Company Achievements

  • Founded in 2016
  • Excellent network and contacts in the world of football
  • Established online store for fan merchandise
  • Cooperation agreements with strong partners
  • Great Branding (UEFA merchandise)
  • Chinese retail partnership
  • Joint venture with FDS Soft (software development)
  • Orion GmbH (important Stellar Development Partner)
  • 3DyourBody (3D scans and figurines)
  • MegafanWorld – Virtual 3D world for football fans launched in alpha


Between 2016 and 2019, the company was active in the sale and marketing of physical football fan merchandise.  This has generated a number of great partnerships and the company is well connected in the football world.  Since 2020, the focus has been on the development of  to the development of MegafanWorld,


We are currently in alpha stage, with the blockchain elements running on Stellar testnet. A working demo of the Metaverse is available at https://megafanworld.fdssoft.com/dashboard and a demo of the custodial wallet and NFT trading skin (via Stellar DEX) is available here: https://megafanworld-dex.fdssoft.com/    

Overview

  • PROBLEM & SOLUTION

Problem: Untapped Potential of Fan Base

  • Football clubs have a huge following, up to 500 million world-wide
  • Club’s main income from ticket sales, TV rights, sponsors and merchandise sale
  • Potential of the huge football fan base largely unmonetised
  • Few opportunities in social media or eSports for organized competition between football fans
  • Traditional club income heavily impacted since the Covid Pandemic
  • Digital strategy of football clubs underdeveloped with huge potential
  • Some NFT offers by football clubs, but mainly aimed at crypto enthusiasts and speculators, but the core target group of a club, regular fans who are not familiar with crypto are not included


Solution:

  1. MegafanWorld: Virtual 3D World as online focal point for football fans and Clubs
  2. Digital Collectibles (NFTs): Clubs can monetise their brand and players online: Fan room to show and collect digital assets. 3D shops for clubs to sell offered digital assets
  3. Fanwallet:  Custodial web-based Stellar wallet, making NFTs and crypto accessible to a broad userbase without prior crypto knowledge. For use as micropayment and voting solution for clubs and fans.

The perfect Solution for Clubs to monetise their fan base


MegafanWorld – The metaverse for football fans

  • MegafanWorld: an online 3D metaverse and social media network where football fans can interact, play, invite other users and own their own spaces, rooms or land.
  • Users (fans) choose an avatar reflecting their club affiliation (scanned 3D avatars also possible) and move through the virtual world where the stadium surroundings and important fan meeting points of their club are realistically depicted.
  • Users can individually design or furnish their own spaces and fanroom with NFT items, such as furniture, fan articles and collectibles.
  • 3D fun game (e.g. free kick) with competitions between fans and club incentives through trophies, prizes and special events
  • Clubs can participate in MegafanWorld, place their sponsors, reach and interact with their fans and receive revenue share.
  • Revenue model: user micropayments (using integrated custodial Stellar wallet) for in-game credit, NFTs, merchandise and other monetisation streams
  • MegafanWorld aligns the interests of traditional football clubs and their fans



Digital Collectibles/NFTs

  • In the offline world, fan merchandise and collectibles is significant market with high margins
  • Digital fan collectibles (e.g. autograph cards, digital memorabilia and merchandise) created as NFTs are the ideal digital complement, as authenticity is an inherent feature of the blockchain
  • MegafanWorld users can proudly exhibit their digital memorabilia in their digital 3D fanroom
  • Buying/Selling of those NFTs is easily possible within the MegafanWorld using the fanwallet, as well as on Stellar DEX and any other external NFT marketplace, since the NFTs are based on open blockchain standards. All NFT transactions take place natively on the Stellar blockchain
  • Through MegafanWorld, clubs can either sell digital assets or give them as prizes for digital competitions, raffles or as an incentive for taking part in votes/surveys or social media.



Fan wallet

  • The web-based custodial Stellar wallet of the MegafanWorld enables easy access – without knowledge of the crypto market – comparable to buying in an online shop.
  • The transactions can be processed in a regulated euro stablecoin (EURT stable token), thus eliminating the price fluctuations of a cryptocurrency.
  • The great advantage of the marketplace is that the club’s sales partners can also access the "stock" on an equal footing and thus a significantly larger target group can be reached in sales. The club retains full control and can choose the partners.
  • Fanwallet can be used for micropayments - within MegafanWorld, for digital collectibles/NFTs, surveys and voting, prize raffles, tickets, in-stadium and merchandise
  • Transactions costs are over 500x lower than traditional methods (e.g. credit card, Paypal)
  • The fan wallet is white label capable, and can be branded to football club or other parties and implemented in external websites via API



Virtual Fan Room

  • The fan can set up an individual fan room, deposit virtual furniture and NFT-based virtual objects in his room.
  • NFT based fan articles, e.g. trading cards, posters, trophies etc. can be exhibited in the fan room
  • Other fans can enter the fan room, assess and comment.
  • The fan room can be converted into an apartment or a house.



Social network for football fans

  • In the social media section of MegafanWorld, fans can chat or communicate with each other (like on Facebook).
  • Unlike on Facebook, only football- specific content is relevant. Football fans primarily want to talk about football.
  • Every user has a personal football newsfeed that is fed and configured from various sources to match their favorite club.
  • The fan can easily share and comment on interesting news with others.



3D fun games in MegafanWorld

  • In MegafanWorld, there are attractive NFT-based 3D fun games to choose from.
  • Players move around a virtual city with their avatar and receive points for certain
  • actions, such as e.g. detecting and hitting flags of rival clubs.
  • Fun 3D game Free Kick vs. other single players delivers ultra-fast multi-player free kick action.



Virtual fan shop with fan articles

  • Within the MegafanWorld is a virtual shop for selected fan articles from the partner clubs. Clubs can set up digital exhibition rooms, halls of fame or shops – to present the assets.
  • The fan can collect the purchased virtual fan articles in the form of NFTs in his virtual showcase and exhibit them in his fan room.
  • Fans can also order real-world articles from partner clubs directly online for delivery by post together along with a digital certificate of authenticity.



Surveys, Votes, Raffles

  • Fanwallet and tokens can also be used for voting/surveys/prize raffles
  • Blockchain makes voting/raffle process secure and auditable
  • Voting is a great way for clubs to interact with their fans and fits into the “interact-to-earn” model.



Involvement of sponsors

  • Logos and banners of sponsors are prominently integrated into the 3D world.
  • Product placement in the virtual environment attracts a lot of attention – especially as an animation.
  • Sponsors can also integrate their own virtual stores, buildings or rooms into the virtual world.
  • This offers partner clubs an additional channel for their sponsors.


Increasing fan activity and revenue

  • The activity and willingness of the fans to spend money on in-app purchases can be
  • increased by cash prizes or non-cash prizes and by publishing the rankings.
  • Prices in kind can e.g. be fan scarves or shirts for the monthly best players.
  • Prizes with emotional value that money can't usually buy (e.g. photo-op with a player) hold tremendous value for fans.
  • Users of MegafanWorld can proudly exhibit photos from such experiences in their virtual Fanroom


How Stellar is used in MegafanWorld

  • The use of Stellar is described in more detail in the project description under each topic. In summary:
  • Fanwallet. MegafanWorld includes a web-based custodial Stellar wallet, aiming to make crypto micropayments and NFTs accessible to all users without crypto experience. A non-custodial option is also available for users who prefer to manage their own private keys.
  • Fanroom. MegafanWorld users can proudly exhibit their NFTs in their digital 3D fanroom. The fanroom reads out the blockchain and displays the NFTs in the user’s wallet.
  • Voting. Clubs can engage with their fans through Stellar blockchain based voting and surveys, using a voting token.
  • interact-to-earn.  Users are rewarded with voting tokens, NFT trophies or other incentives for meaningful participation in MegafanWorld’s social media portal or as game rewards.    


  • TARGET MARKET/INDUSTRY AND MARKET RESEARCH
  • 2bn football fans around the world, half of which use social media
  • Total European Football market size is about $34bn
  • Chinese market for football merchandise is around $2.3bn
  • Global gaming market valued at $152.5bn in 2019
  • Mobile gaming in 2019, growing +10.2% year on year to $68.5 billion


  • Target audience are football fans, including those with no prior crypto knowledge or interest
  • By partnering with traditional clubs, the idea is to pull the fans of those clubs onto the MegafanWorld Metaverse
  • Once a critical number of football clubs have joined the platform, a network effect will attract other clubs and fans.


  • REVENUE MODEL

The principal revenue model is to facilitate micro-payments by users (using their Stellar based Fanwallet) for in-Metaverse purchases (game credit, NFTs, digital memorabilia) and offline purchases (physical merchandise, tickets). Revenue is shared between the partner clubs and MegafanWorld.

  • FINANCIAL PLAN

The financial success of the project largely depends on attracting active users and the average per-user monthly spend.  User attraction is expected to principally arise from the pull of football clubs with large fanbases who join MegafanWorld.  One contract with a traditional German football club has been signed, and there are active discussions with further clubs. Whilst the initial focus is on Germany, the model can be scaled to other countries such as the UK, Europe and Asia with large football fan bases.


After the beta launch in Summer 2022, we are targeting to have 5 German clubs join MegafanWorld by the end of 2022.


The expansion/scale point for the project occurs when a critical number of users and clubs have joined, creating a network effect.


We anticipate per user revenue to average around 10-20 Euros per month, which would be shared 50/50 between the company and participating clubs.  We are aiming for 50,000 active users by the end of 2022, rising to 200,000 active users by the end of 2023.  On this basis,we would exit 2023 with total revenue of 0.5-1 million Euros.


Development cost has been and will be the main expense item.  Most revenue will initially be re-invested into further development.  At this time, prior to network effect scaling, a Stellar Community Grant to kickstart further development would provide the necessary resources to get to go-live.

  • THREATS AND OPPORTUNITIES

Social Media is becoming increasingly important for football clubs and clubs need to interact through many channels with their fans and different target groups. One example is the rise of TiKTok, which has overtaken Facebook in popularity in particular groups of fans. German football clubs are trailing behind in the effective use of social media compared to other top European football clubs. Clubs need to overall enhance their technology competence significantly to ensure the success of digital media as an effective communication tool with fans.  The online community of football fans is currently broken into many separate “island” solutions of (internal & external) Apps, social media, blockchain, ClubTV, NFT, OTT, streaming, ticketing and many more upcoming applications and features, without an overall integrated connection drawing from single data sources or a data hub.


The opportunity is present now for omnichannel metaverses like MegafanWorld to create a focal point for football fans, using the “interact-to-earn” model.  This will help get the attraction of new younger Fans in the social media strategy with clubs. A single application that integrates many individual functions ( blockchain / Nfts / Voting / Gaming / Chats ) will be the future.


There are some potential regulatory threats to the NFT and crypto industry in general, and football oriented crypto offerings in particular, as the regulators are becoming more and more skeptical about crypto offerings for football fans. The first warning shots have already been fired. We saw this for a fantoken structure for example: A statement issued by the Advertising Standards Authority (ASA) states that the asset promotion campaign implemented by the club has not transparently and effectively informed potential buyers about the risks associated with the investment. Also the leading provider of NFTs for football clubs is under investigation:  The U.K. Gambling Commission is investigating fantasy soccer NFT platform Sorare to determine whether or not its crypto-backed fantasy game is a form of gambling. MegafanWorld is monitoring these developments. As we have in-house legal expertise in the executive management, we are well positioned to navigate any regulatory constraints.


  • COMPETITION

There are dozens of new startups offering NFT marketplaces or some kind of apps with Fantasy Football targeting football clubs.  Most of these offers target one particular function or activity (e.g. Gaming, NFTs) and there is no comprehensive concept like MegafanWorld. Footballstrike is a multiplayer free kick game with 250 million downloads, but no other non-gaming functions. There are two players in the NFT industry with a strong position and high familiarity: Soare and Socios. Both are not very welcome in the fanscene and more and more clubs refrain from a deal even though high amounts are being offered.  Offers to football fans in the NFT/crypto space are often too narrowly focused on people very familiar with crypto and wallets.  Many fans want to have something that is affordable and easy to understand for the normal fan.

We believe that a web-based custodial wallet solution integrated into a wide metaverse is the best offer for “ordinary” football fans who do not wish to become crypto conversant.


  • MARKETING AND  SALES

We use the normal marketing and social media promotion as any digital project or marketplace or online Game. But a main driver will be the cooperation or defacto whitelabel concept we offer to football clubs and other partners ( described above and below). The key attraction point for new users will be the signing of additional clubs to the MegafanWorld platform.  The sheer presence on the platform of a club with a large fanbase will undoubtedly attract many users from among their fanbase.

For these reasons, we refrain from spending on general marketing in order to focus funds into software development.

  • RESOURCES AND RELATIONSHIPS

Megafanstore has build excellent relationships in the football industry and also to fan groups and fanblogs. It is important to get access to the community and to gain the support of the fans. There are many community leaders of fan groups active in social media or owners of football blogs, who have active community members that sometimes exceeds even the capacity of the stadion of the local clubs. We are in talks about possible cooperations with the leading football groups and the leading fan group administrators in Germany.


We also have good relationships with leading football related websites and are in discussions about possible co-operations, for example, Kicker the leading German football news site with more than 12 Mio unique users.  It will be of interest to those websites/bloggers/news magazines that Megafanstore offers its Stellar custodial wallet interface as a whitelabel solution, which would make it possible to brand the interface under partner brands, for example issuing NFTs.

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  • PROBLEM & SOLUTION

Problem: Untapped Potential of Fan Base

  • Football clubs have a huge following, up to 500 million world-wide
  • Club’s main income from ticket sales, TV rights, sponsors and merchandise sale
  • Potential of the huge football fan base largely unmonetised
  • Few opportunities in social media or eSports for organized competition between football fans
  • Traditional club income heavily impacted since the Covid Pandemic
  • Digital strategy of football clubs underdeveloped with huge potential
  • Some NFT offers by football clubs, but mainly aimed at crypto enthusiasts and speculators, but the core target group of a club, regular fans who are not familiar with crypto are not included


Solution:

  1. MegafanWorld: Virtual 3D World as online focal point for football fans and Clubs
  2. Digital Collectibles (NFTs): Clubs can monetise their brand and players online: Fan room to show and collect digital assets. 3D shops for clubs to sell offered digital assets
  3. Fanwallet:  Custodial web-based Stellar wallet, making NFTs and crypto accessible to a broad userbase without prior crypto knowledge. For use as micropayment and voting solution for clubs and fans.

The perfect Solution for Clubs to monetise their fan base


MegafanWorld – The metaverse for football fans

  • MegafanWorld: an online 3D metaverse and social media network where football fans can interact, play, invite other users and own their own spaces, rooms or land.
  • Users (fans) choose an avatar reflecting their club affiliation (scanned 3D avatars also possible) and move through the virtual world where the stadium surroundings and important fan meeting points of their club are realistically depicted.
  • Users can individually design or furnish their own spaces and fanroom with NFT items, such as furniture, fan articles and collectibles.
  • 3D fun game (e.g. free kick) with competitions between fans and club incentives through trophies, prizes and special events
  • Clubs can participate in MegafanWorld, place their sponsors, reach and interact with their fans and receive revenue share.
  • Revenue model: user micropayments (using integrated custodial Stellar wallet) for in-game credit, NFTs, merchandise and other monetisation streams
  • MegafanWorld aligns the interests of traditional football clubs and their fans



Digital Collectibles/NFTs

  • In the offline world, fan merchandise and collectibles is significant market with high margins
  • Digital fan collectibles (e.g. autograph cards, digital memorabilia and merchandise) created as NFTs are the ideal digital complement, as authenticity is an inherent feature of the blockchain
  • MegafanWorld users can proudly exhibit their digital memorabilia in their digital 3D fanroom
  • Buying/Selling of those NFTs is easily possible within the MegafanWorld using the fanwallet, as well as on Stellar DEX and any other external NFT marketplace, since the NFTs are based on open blockchain standards. All NFT transactions take place natively on the Stellar blockchain
  • Through MegafanWorld, clubs can either sell digital assets or give them as prizes for digital competitions, raffles or as an incentive for taking part in votes/surveys or social media.



Fan wallet

  • The web-based custodial Stellar wallet of the MegafanWorld enables easy access – without knowledge of the crypto market – comparable to buying in an online shop.
  • The transactions can be processed in a regulated euro stablecoin (EURT stable token), thus eliminating the price fluctuations of a cryptocurrency.
  • The great advantage of the marketplace is that the club’s sales partners can also access the "stock" on an equal footing and thus a significantly larger target group can be reached in sales. The club retains full control and can choose the partners.
  • Fanwallet can be used for micropayments - within MegafanWorld, for digital collectibles/NFTs, surveys and voting, prize raffles, tickets, in-stadium and merchandise
  • Transactions costs are over 500x lower than traditional methods (e.g. credit card, Paypal)
  • The fan wallet is white label capable, and can be branded to football club or other parties and implemented in external websites via API



Virtual Fan Room

  • The fan can set up an individual fan room, deposit virtual furniture and NFT-based virtual objects in his room.
  • NFT based fan articles, e.g. trading cards, posters, trophies etc. can be exhibited in the fan room
  • Other fans can enter the fan room, assess and comment.
  • The fan room can be converted into an apartment or a house.



Social network for football fans

  • In the social media section of MegafanWorld, fans can chat or communicate with each other (like on Facebook).
  • Unlike on Facebook, only football- specific content is relevant. Football fans primarily want to talk about football.
  • Every user has a personal football newsfeed that is fed and configured from various sources to match their favorite club.
  • The fan can easily share and comment on interesting news with others.



3D fun games in MegafanWorld

  • In MegafanWorld, there are attractive NFT-based 3D fun games to choose from.
  • Players move around a virtual city with their avatar and receive points for certain
  • actions, such as e.g. detecting and hitting flags of rival clubs.
  • Fun 3D game Free Kick vs. other single players delivers ultra-fast multi-player free kick action.



Virtual fan shop with fan articles

  • Within the MegafanWorld is a virtual shop for selected fan articles from the partner clubs. Clubs can set up digital exhibition rooms, halls of fame or shops – to present the assets.
  • The fan can collect the purchased virtual fan articles in the form of NFTs in his virtual showcase and exhibit them in his fan room.
  • Fans can also order real-world articles from partner clubs directly online for delivery by post together along with a digital certificate of authenticity.



Surveys, Votes, Raffles

  • Fanwallet and tokens can also be used for voting/surveys/prize raffles
  • Blockchain makes voting/raffle process secure and auditable
  • Voting is a great way for clubs to interact with their fans and fits into the “interact-to-earn” model.



Involvement of sponsors

  • Logos and banners of sponsors are prominently integrated into the 3D world.
  • Product placement in the virtual environment attracts a lot of attention – especially as an animation.
  • Sponsors can also integrate their own virtual stores, buildings or rooms into the virtual world.
  • This offers partner clubs an additional channel for their sponsors.


Increasing fan activity and revenue

  • The activity and willingness of the fans to spend money on in-app purchases can be
  • increased by cash prizes or non-cash prizes and by publishing the rankings.
  • Prices in kind can e.g. be fan scarves or shirts for the monthly best players.
  • Prizes with emotional value that money can't usually buy (e.g. photo-op with a player) hold tremendous value for fans.
  • Users of MegafanWorld can proudly exhibit photos from such experiences in their virtual Fanroom


How Stellar is used in MegafanWorld

  • The use of Stellar is described in more detail in the project description under each topic. In summary:
  • Fanwallet. MegafanWorld includes a web-based custodial Stellar wallet, aiming to make crypto micropayments and NFTs accessible to all users without crypto experience. A non-custodial option is also available for users who prefer to manage their own private keys.
  • Fanroom. MegafanWorld users can proudly exhibit their NFTs in their digital 3D fanroom. The fanroom reads out the blockchain and displays the NFTs in the user’s wallet.
  • Voting. Clubs can engage with their fans through Stellar blockchain based voting and surveys, using a voting token.
  • interact-to-earn.  Users are rewarded with voting tokens, NFT trophies or other incentives for meaningful participation in MegafanWorld’s social media portal or as game rewards.    


  • TARGET MARKET/INDUSTRY AND MARKET RESEARCH
  • 2bn football fans around the world, half of which use social media
  • Total European Football market size is about $34bn
  • Chinese market for football merchandise is around $2.3bn
  • Global gaming market valued at $152.5bn in 2019
  • Mobile gaming in 2019, growing +10.2% year on year to $68.5 billion


  • Target audience are football fans, including those with no prior crypto knowledge or interest
  • By partnering with traditional clubs, the idea is to pull the fans of those clubs onto the MegafanWorld Metaverse
  • Once a critical number of football clubs have joined the platform, a network effect will attract other clubs and fans.


  • REVENUE MODEL

The principal revenue model is to facilitate micro-payments by users (using their Stellar based Fanwallet) for in-Metaverse purchases (game credit, NFTs, digital memorabilia) and offline purchases (physical merchandise, tickets). Revenue is shared between the partner clubs and MegafanWorld.

  • FINANCIAL PLAN

The financial success of the project largely depends on attracting active users and the average per-user monthly spend.  User attraction is expected to principally arise from the pull of football clubs with large fanbases who join MegafanWorld.  One contract with a traditional German football club has been signed, and there are active discussions with further clubs. Whilst the initial focus is on Germany, the model can be scaled to other countries such as the UK, Europe and Asia with large football fan bases.


After the beta launch in Summer 2022, we are targeting to have 5 German clubs join MegafanWorld by the end of 2022.


The expansion/scale point for the project occurs when a critical number of users and clubs have joined, creating a network effect.


We anticipate per user revenue to average around 10-20 Euros per month, which would be shared 50/50 between the company and participating clubs.  We are aiming for 50,000 active users by the end of 2022, rising to 200,000 active users by the end of 2023.  On this basis,we would exit 2023 with total revenue of 0.5-1 million Euros.


Development cost has been and will be the main expense item.  Most revenue will initially be re-invested into further development.  At this time, prior to network effect scaling, a Stellar Community Grant to kickstart further development would provide the necessary resources to get to go-live.

  • THREATS AND OPPORTUNITIES

Social Media is becoming increasingly important for football clubs and clubs need to interact through many channels with their fans and different target groups. One example is the rise of TiKTok, which has overtaken Facebook in popularity in particular groups of fans. German football clubs are trailing behind in the effective use of social media compared to other top European football clubs. Clubs need to overall enhance their technology competence significantly to ensure the success of digital media as an effective communication tool with fans.  The online community of football fans is currently broken into many separate “island” solutions of (internal & external) Apps, social media, blockchain, ClubTV, NFT, OTT, streaming, ticketing and many more upcoming applications and features, without an overall integrated connection drawing from single data sources or a data hub.


The opportunity is present now for omnichannel metaverses like MegafanWorld to create a focal point for football fans, using the “interact-to-earn” model.  This will help get the attraction of new younger Fans in the social media strategy with clubs. A single application that integrates many individual functions ( blockchain / Nfts / Voting / Gaming / Chats ) will be the future.


There are some potential regulatory threats to the NFT and crypto industry in general, and football oriented crypto offerings in particular, as the regulators are becoming more and more skeptical about crypto offerings for football fans. The first warning shots have already been fired. We saw this for a fantoken structure for example: A statement issued by the Advertising Standards Authority (ASA) states that the asset promotion campaign implemented by the club has not transparently and effectively informed potential buyers about the risks associated with the investment. Also the leading provider of NFTs for football clubs is under investigation:  The U.K. Gambling Commission is investigating fantasy soccer NFT platform Sorare to determine whether or not its crypto-backed fantasy game is a form of gambling. MegafanWorld is monitoring these developments. As we have in-house legal expertise in the executive management, we are well positioned to navigate any regulatory constraints.


  • COMPETITION

There are dozens of new startups offering NFT marketplaces or some kind of apps with Fantasy Football targeting football clubs.  Most of these offers target one particular function or activity (e.g. Gaming, NFTs) and there is no comprehensive concept like MegafanWorld. Footballstrike is a multiplayer free kick game with 250 million downloads, but no other non-gaming functions. There are two players in the NFT industry with a strong position and high familiarity: Soare and Socios. Both are not very welcome in the fanscene and more and more clubs refrain from a deal even though high amounts are being offered.  Offers to football fans in the NFT/crypto space are often too narrowly focused on people very familiar with crypto and wallets.  Many fans want to have something that is affordable and easy to understand for the normal fan.

We believe that a web-based custodial wallet solution integrated into a wide metaverse is the best offer for “ordinary” football fans who do not wish to become crypto conversant.


  • MARKETING AND  SALES

We use the normal marketing and social media promotion as any digital project or marketplace or online Game. But a main driver will be the cooperation or defacto whitelabel concept we offer to football clubs and other partners ( described above and below). The key attraction point for new users will be the signing of additional clubs to the MegafanWorld platform.  The sheer presence on the platform of a club with a large fanbase will undoubtedly attract many users from among their fanbase.

For these reasons, we refrain from spending on general marketing in order to focus funds into software development.

  • RESOURCES AND RELATIONSHIPS

Megafanstore has build excellent relationships in the football industry and also to fan groups and fanblogs. It is important to get access to the community and to gain the support of the fans. There are many community leaders of fan groups active in social media or owners of football blogs, who have active community members that sometimes exceeds even the capacity of the stadion of the local clubs. We are in talks about possible cooperations with the leading football groups and the leading fan group administrators in Germany.


We also have good relationships with leading football related websites and are in discussions about possible co-operations, for example, Kicker the leading German football news site with more than 12 Mio unique users.  It will be of interest to those websites/bloggers/news magazines that Megafanstore offers its Stellar custodial wallet interface as a whitelabel solution, which would make it possible to brand the interface under partner brands, for example issuing NFTs.

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About the Team

Andreas Schmidt, CEO

Publisher of economic and financial media since 1990, former columnist for Forbes magazine. Youngest managing director of a listed company in Germany in 1990. Experienced with software development, marketing and social media. Former football player and long standing football enthusiast. Excellent contacts in the football scene.

https://www.linkedin.com/in/andreas-schmidt-720b2420/


Reinhard Schu, CFO/CLO,

International lawyer for over 20 years with experience in corporate finance and commercial transactions.

https://www.linkedin.com/in/rschu/


Dan Tong, Chief Developer

Dan is the CEO of FDS Soft, MegafanWorld’s software development partner, and has over 20 years experience in software development. He is former General Director of Celenia and Top manager of many companies such as Vinasources, Harvey Nash, and IITS.  


He founded the first  department  of FDS from 2008 (POS devisions), then kept on driving it to today's success. People in FDS can trust him as a live dictionary for any kind of lessons in life and work. Being deep and hands-on experienced at every stage of the software outsourcing industry,  He is determined to drive, work, and live with FDS to bring it to the top of the technology and applications mountains.

https://www.linkedin.com/in/dantongfds/


Uwe Waldenmeyer, Non-executive Director, one of the pioneers in the sale of sports merchandising articles. Excellent network in the football scene.

https://www.linkedin.com/in/uwe-waldenmeyer-3085751a0/

*The USD valuation of the award in XLM is calculated using the CF Stellar Lumens-Dollar Settlement Price on September 27, 2021 as administered, maintained, and reported by the cryptocurrency index provider CF Benchmarks Ltd. (using the ticker “XLMUSD_RR”) (available at https://www.cfbenchmarks.com/indices/XLMUSD_RR)
* The USD valuation of the award in XLM is calculated using the CF Stellar Lumens-Dollar Settlement Price on the date of transfer as administered, maintained, and reported by the cryptocurrency index provider CF Benchmarks Ltd. (using the ticker “XLMUSD_RR”) (available at https://www.cfbenchmarks.com/indices/XLMUSD_RR)
*The USD valuation of the award in XLM is calculated using the CF Stellar Lumens-Dollar Settlement Price on December 16, 2021 as administered, maintained, and reported by the cryptocurrency index provider CF Benchmarks Ltd. (using the ticker “XLMUSD_RR”) (available at https://www.cfbenchmarks.com/indices/XLMUSD_RR)
*The USD valuation of the award in XLM is calculated using the CF Stellar Lumens-Dollar Settlement Price on July 5, 2022 as administered, maintained, and reported by the cryptocurrency index provider CF Benchmarks Ltd. (using the ticker “XLMUSD_RR”) (available at https://www.cfbenchmarks.com/indices/XLMUSD_RR)