Mojoflower is a platform to issue assets and manage them and is powered by Stellar. The focus is on issuing SME shares and certificates on behalf of governments in tokenized form. The tokenized shares are delivered to Shareholders' wallets following a formal application process. We provide shareholders with tools to manage their shares in the tokenized form, increasing usability and enabling them to use smart contracts with ease. Secured by Stellar, the assets can be managed for the asset's full lifecycle while staying compliant with regulations.
We plan to build the platform in Iceland and onboard existing companies.
Share-ledgers record ownership of companies, and most often, companies are legally obliged to keep these share-ledgers readily available to all shareholders and Government officials. Share-ledgers constitute the highest legal proof of the ownership – if your name is in the newest version, legally, you are the owner. However, the keepers of share-ledger are not required to adhere to a set standard method, and people can use paper, spreadsheet programs, or dedicated services.
In some areas, such as the EU, Anti Money Laundering laws have increasingly been put in place to increase transparency and make ownership records public with mandatory registration of Beneficial ownership. This registration requires companies to record direct ownership of shares as well as indirect owners, voting rights, and control through related parties.
The different methods people use to maintain records make it hard for the Government to sustain adequate oversight. Governments struggle to keep files up to date and rely on self-reporting from shareholders who see it as tedious and a non-value adding task. The result is a problem that creates inefficiencies that result in both economic and societal costs. These inefficiencies hamper the growth of businesses and make the current system prone to corruption.
A share-ledger system built on Stellar will allow owners to control their shares while keeping the officials updated in real-time without extra effort and receive benefits from keeping their records neat and tidy. Our platform will increase the value and liquidity of shares for the owners and lower government costs.
All private limited liability companies (SMEs) in Iceland are required to do the following:
The problem is this. Reporting in compliance and personal record-keeping are independent processes. Compliance relies on self-reporting and self-verification of ownership that can lead multiple versions of "truths" to co-exist at any given time. Focusing on each group independently, Government, and shareholders, respectively, we can identify issues better.
The Government relies on self-reporting, and legally there is a window of 2 weeks to inform the Government of change. Documents can easily be backdated and fixed. The beneficial ownership reporting is time-consuming and takes some effort. As it provides little benefit to companies, other than being compliant, the risk is that records are not kept well and up to date. The records that the Government keep are not the highest authority - it's simply the last known report. It's always the Share-ledger that has the final say.
The reporting is a non-value adding task and extra work. There is no real benefit to companies other than being compliant. The share-ledger system is currently "self-verifying." By that, we mean that it's the company's representatives that verify its correctness at any given time, and no external party needs to validate this. Transfer of shares is not transparent – buyers and sellers need to enforce the share-ledger's update and verify the correctness themselves. Often this includes going through gatekeepers.
The "Self verification" of the share-ledger decreases the value of the company in multiple ways. There are transparency issues and hidden costs, making it harder for financial institutions and investors to engage with the assets actively. The current system increases burdens on good actors and favors bad actors. It's extra work for the diligent one, yet it's easy to maintain sloppy or wrong records on the side.
We at Mojoflower believe that blockchain technology can help this situation described above. With new technology and vision, we can unlock value for parties involved, making the whole system more efficient, effective, and valuable.
Utilizing Stellar's Smart Contract logic, we can build powerful tools that our users can simply interact with. This is what we mean by saying. "We make smart contracts. Simple ".
Our Smart contracts will enable users to interact with assets more freely and at low costs than before.
Our Smart contracts include simple transfers, pledging contracts, dividend payments, and more.
We envision our Smart Contracts being integrated with other wallet and service providers in a reciprocal relationship.
Further, we want to sponsor the development of a system that has been described as being a "Persistent XDR storage solution" and would be secured by the community. The system would enable users to store XDRs "off ledger" with "timed submission" and ensure delivery of XDRs on behalf of users.
We are closely following the developments of TSS.
Our mission is to enable simple share management for SMEs and unlock value for companies while staying compliant.
Our vision is to become the standard for share issuance and share-ledger management and Government issue for company share registration.
We believe that the success of Mojoflower can trigger a significant adoption event. Stellar has the opportunity to onboard assets and introduce new users to the ecosystem. With new assets secured by the network and new use cases, undiscovered needs will come to light and drive demand. This demand will positively spiral across the ecosystem.
In the case of Iceland, 40K companies are onboarded. These are all companies where the majority is underserved, yet they are the foundation of the economy. All these companies and their representatives and investors would have direct access to the Stellar ledger. What effect might that have One scenario imaginable is that Investors might prefer to invest in companies that pay dividends directly on the network. That would drive demand for anchors and provide foundational support. Direct access to the ledger and familiarity with the network increases trust and reduces traditional platforms' switching costs. Thus, it becomes easier for product and service providers to introduce their products.
We will develop and facilitate the development of Stellar tools for an inclusive ecosystem. Our tools will include transaction builders, smart contracts, and analytics tools. Independent 3rd party developers or companies can easily interact and integrate with our platform. After all, it's built on Stellar, and stellar is inclusive! We will foster a competition-friendly marketplace, where the user benefit and security will be the focus.
We further see opportunities opening for anchors, wallet providers, financial institutions, Traditional CSDs, or a new type of DSDs, B2B payment providers, B2C-POS solutions, analytics providers, contract builders, and more. We believe in the Stellar vision, technology, governance, and the SDF's focus on a relationship with regulators. We believe in the project and its ability to be a great business opportunity and positively affect society and other businesses.
We believe Stellar is the right choice for the future, and we hope the community will choose us.
Ólafur Páll, Founder, CEO Ólafur Páll or "Oli" is an experienced entrepreneur and business owner. He is experienced working with young and newly founded companies as well as a background in working with more established companies. Ólafur has also done consulting work including consulting on blockchain technology and use cases in the financial sector in Iceland.
Juan Pablo López Andrade, CTO With experience in building fintech for 10 years, Juan Pablo is well experienced in building products as well as teams.
Ingi Freyr Atlason Ingi is an experienced versatile visual designer & a published data scientist. His design & marketing experience ranges from tiny local brands to art-directing & coordinating large international campaigns.