60k - Marketing & Growth Campaign:
This amount will help us flag off our marketing campaign, for the past few months, we have been testing and upgrading the app based on feedback from over 200 Users, with this fund, we will officially kick-start our marketing Campaign aimed at Customer acquisition, We intend to use various marketing strategy which has been tested and is successful within our target market for scaling fast, this strategy includes;
- Influencer Marketing,
- Event SponsorShip within Our Target market,
- Content Marketing.
We will keep up with marketing trends within our market and adopt the ones that align with our marketing and our overall goals and objectives.
35k - Wages & Salaries:
This is our Reserve for Salaries, For fast scaling, we need to have in-house employees for some core positions as we transition to the next face of our Roadmap, this fund will serve as the salaries for these employees. For the next 6 months, We plan to hire for the following roles;
- A full-time Frontend Developer
- A full-time Mobile Dev
- A Full-time Marketing and Content manager
- A full-time Backend Dev
- Contract UI/UX (3 months)
10k - Operations:
This is our administrative reserve, this will include fees for;
- Legal and Compliance
- Bank Charges
- Services Provider Fees
- Reserve for Sponsored Reserve
- Reserve for Bill payments and other professional service charges.
10k - IT:
This is the IT reserve, it will be mainly used for;
- Web Hosting
- Mailing Services
- Server Maintenance
- Database administration cost
- Aws and other IT related expenses
Blockchain for Cross Border payment is no doubt effective but when compared to other technologies, the adoption has been slow, the reason is not far fetched, Blockchain comes with a whole lot of Complexity. Today, Users with little or no knowledge about some Blockchain concept like Public-Private Key Cryptography, Encryption, Validators, Nonce, etc might find it difficult using the Existing Blockchain Cross-Border Payment Solutions.
There have been various wallets already implementing Blockchain for cross Border payment but most of these wallets still require Users to be Technical or at the minimum user have to understand public-private key concepts to use these wallets. For True adoption of Blockchain, Blockchain needs to be simplified without compromising Blockchain Security, User Control of Fund, Speed and other blockchain benefits.
Some of the major issue for using Blockchain For Cross-Border payments includes;
- The complex process for sending cross Border payments with Blockchain
- High Transaction Fees for Sending Blockchain Payments
- Long Settlement Time for Blockchain Payments
These are just a few of the problems associated with using Blockchain for Cross-border payments
HOW CAN SENTIT HELP?
Sentit was born out of the need for a simple, easy to use, wallet that can relate to the user in the way they already know, providing them with Low transaction Fees and fast settlement Time. Adopting Blockchain requires simplicity and this is what Sentit is bringing on board, Users on Sentit enjoy a simple wallet couple with blockchain benefit without Compromising Blockchain Security. Sentit Provides users with a single entry point to the blockchain world without the complex processes that are usually involved when using Blockchain Applications. Sentit provides users with the basic need-to-know information to start using Blockchain and the flexibility to know and explore more if they want to.
We Understand that sending money across borders should be easier than sending email, no stress, no complex technology, no huge fees, no long waiting hours, this is why Sentit was created. Some of our Features include;
FEATURES ON SENTIT
- Email Payments
- Cross-Asset Payment
- Bills Payments(Crypto or Fiat)
- Currencies Swap(Crypto and Fiat)
- Withdrawals & Deposit of Fiat for Currencies that are listed on Stellar.
- Deposit and Withdrawals of External Currencies Like Erc20 etc
- Public Key and Federated Address Payments
- Low Transaction Fee
- Pay Transactions Fee With Any Currency / Crypto Asset
WHY SENTIT CHOOSE STELLAR
Multi-Currency Transaction: Through Existing anchors on the stellar network, Sentit accelerates its go-to-market time by tapping into these various anchors and providing users with multiple currencies for their use.
Interoperable with the existing Financial System: providing users with on and off-ramp functionality is one of the key functionality why Sentit choose stellar for its cross-border payments. Allowing users to withdraw from blockchain to Traditional Banking Account is a huge benefit that aligns with Sentit mission.
High Speed and Scalability: 3-5sec settlement time, thousands of transactions per sec makes stellar a good choice for our use case
Low Transaction Fee: Considering our target market, this is important and Stellar fee of 100stroops at this moment is incredible.
BENEFIT OF SENTIT TO STELLAR
By targeting Sub-Saharan African We bring a lot of new exposure to Stellar Blockchain and the community, this we believe will bring in new users not only to Sentit but also the Stellar network at large and this will further aid in creating a truly Inclusive financial ecosystem that truly aligns with Stellar mission to Creating Equitable access to Global Financial System.
Through Sentit, we bring real-world use-case to the stellar blockchain, allowing everyday users to use stellar blockchain for their everyday activities like paying for airtime, Paying other subscriptions, Sending money to friends and families etc, all happening right on stellar via Sentit, again this align with Stellar Mission of Creating Equitable access to Global Financial System.
Our marketing plans will further create awareness for not just Sentit as a wallet but also Stellar the Blockchain that powers Sentit and this will open up new inflows of developers to further explore and build on Stellar Blockchain.
HOW SENTIT USES STELLAR
Sentit is built on Stellar blockchain and we leverage some of Stellar features in our solution to provide a seamless cross-Border Payments experience, some of these features include;
Stellar Payments operations: At the core of our solution is payment, allowing one user to send payment to another user, this might be via email, federated or public key payments, All payments on Sentit are sent via stellar payments operations, this allows us to process payment faster and at a very low cost on the Blockchain.
PathPayment: This is an interesting feature of stellar we at Sentit are excited about, ''Path payments allow a user to send an asset they already hold, and to convert it in transit into an asset a recipient wants to receive'', this feature allows Users on Sentit to Swap currencies, Send Cross-currency Payments (like USD --> NGN), Pay For Bills Using Their Crypto assets. To learn more about path payment you can visit the official doc on path payment.
Sponsored Reserves: This allows one account to sponsor the lumen reserves for another without giving over control of the underlying funds. For a Solution like Sentit, which aim to simplify stellar Blockchain for Cross-border payment, asking users to have XLM before signing up might be an issue, with this feature we can pay for a user required Lumen for creating an account on stellar while we charge them in their local Currency. This aligns with our mission and also simplified the whole process of user onboarding both for experienced and new users.
FeeBump: A fee-bump transaction enables any account to pay the fee for an existing transaction without the need to re-sign the existing transaction or manage sequence numbers. This is another interesting feature that aligns with our mission of simplifying Stellar Blockchain For Cross-border payments, with this feature both new and existing users don't need to have XLM in their account on stellar to send payment, swap and perform other stellar operations, Sentit pays the fee in Lumen while users are charged the fee in whatever currency they are sending. An example will be if a user is sending NGN to another user, the transaction Fee will be Charged in NGN while Sentit handles the network requirement for XLM.
With Sponsored Reserve and Feebump, we make onboarding users to the stellar Blockchain extremely easy.
Sep-001(Stellar Info File): Sentit implement sep-001 as a wallet that intends to integrate multiple anchors and this also allows us to publish more details about the wallet.
Sep-002(Federation protocol): Federation addresses are the email-like address that allows us to map these addresses to an actual public key on the Blockchain, all users that signup on Sentit immediately have their own federation address that can start receiving and sending payment instantly.
Sep-010(Stellar Web Authentication): This is the authentication protocol for stellar Blockchain, it provides a standardized way for clients to interact safely outside of the stellar blockchain, we conform with this sep to allow smooth interaction between our users and anchors on the stellar network.
Sep-006(Deposit and Withdrawal API): This SEP defines the standard way for anchors and wallets to interact on behalf of users. This improves user experience by allowing wallets and other clients to interact with anchors directly without the user needing to leave the wallet to go to the anchor's site. We support the use of sep-006 for deposit and withdrawal of external assets like BTC, ETH and other tokens issued on the stellar Network.
Sep-024(Hosted Deposit and Withdrawal): This SEP defines the standard way for anchors and wallets to interact on behalf of users. This improves user experience by allowing wallets and other clients to interact with anchors directly without the user needing to leave the wallet to go to the anchor's site this also supports the interactive flow where anchors need more details about a specific address or user, Sentit support this flow to allow users make real-world fiat deposits and withdrawals onchain and also provide more details where anchors need them for User verification during deposit and withdrawal process. We directly work with anchors to make this process as seamless as possible.
Sentit is targeting Migrant Workers within sub-Saharan Africa. This audience represents the main source for cross-border payment in sub-Saharan Africa and they contribute a significant share to their countries GDP. According to World Bank(2020), in 2019, remittances accounted for up to 34.4 per cent of the national GDP in South Sudan, 21.3 per cent of the national GDP in Lesotho and 15.5 per cent of the GDP in the Gambia. Nigeria, the largest recipient of remittances in SSA, received approximately USD 23.8 billion; while countries such as Ghana, Kenya and Senegal received USD 3.5 billion, USD 2.8 billion and USD 2.5 billion, respectively.
This audience has family and relatives back home who rely heavily on this micro cross-border payment sent to them to cover domestic expenses like food, housing, education, health, etc. With Sentit, Migrant workers will be able to send payment back home at a very low-cost, fast Settlement time with a Simplified Blockchain Wallet.
Sentit revenue model will be derived from the under listed source, some of these are sources we have tested with our users (over 200) and they have proven profitable;
Transaction Fee: We charge User Transaction fees for transactions like Swap, Email Payments, Federated Address payments and the likes.
Commission from Bill Payment: Commission from Valued added services and Bill payment offered on the platform, at the moment Sentit get between 3-5% commission on Value Added sold on the wallet, We plan to add more Value Added Services and More countries as we progress base on Users Demand and Feedback.
Deposit and Withdrawal Fee: We plan to issue eNaira Backed Stable on Stellar Blockchain, we also plan to commercialize this, making it possible for other businesses on stellar and other Blockchain to integrate us directly or via sep-24, Fees will be charged for Deposit and Withdrawals of the Stable Coin.
INDUSTRY AND MARKET RESEARCH
For the past few years, Blockchain has been a hot topic. This concept has become more valuable in day-to-day transactions. It can provide numerous benefits to businesses. Blockchain technology allows cross-border payment processing to be fast, secure, and less expensive by securing and locking each data block.
Remittances to low- and middle-income countries last year totalled $540 billion, just 1.5% less than in 2019. As of Q4 last year, the World Bank estimates that cross-border remittances had an average percentage fee of 6.51% and for remittance transactions through conventional banks corridors, The percentage is even higher with an average of 11%. Domestic remittances typically take a few seconds to clear, while international payments take between 2-3 days to clear. Considering that migrant workers are the primary initiators of cross-border remittances, many of whom rely heavily on these cash transfers for their livelihoods, this is worrisome indeed.
In the past decade, the G20 has made lowering cross-border remittance costs a priority, with the international consortium agreeing to lower the average transaction fee to 5%. Blockchain-based payment systems seem like the best way to accomplish this goal. Considering that most of the problems associated with conventional cross-border payments originate from the large number of intermediaries that are involved in processing a transaction(correspondent banks), Blockchain on the other hand does not involve the use of intermediaries, this can help in drastically reducing the cost of sending Payment across borders.
Additional intermediaries increase processing fees, increase the number of failure points, and increase fraud risk somewhere in the payment process. The SWIFT network, which connects institutions involved in international payments, is known for its slow response times and security breaches. By establishing virtual currency regulations across the globe, it signals that blockchain technology for cross-border payments will be adopted more widely in the years ahead. Particularly in countries with sanctioned governments that are threatened with expulsion from SWIFT payments, it may be more challenging to make cross-border payments. Blockchain technology provides real-time trust in the verification of cross-border payments due to the use of encrypted distributed ledgers that provide the most reliable method of transferring funds between countries without the use of intermediaries like correspondent banks. By using it, third parties do not need to be involved in the verification process. Due to the lack of intermediaries, it is believed that Blockchain will significantly reduce the fees charged.
As blockchain solutions become more popular in the cross-border payments space, consumers are benefiting. International money transfers are becoming quicker, more reliable, and more secure in the future as the era of waiting three to four days for settlement and paying 8% fees is rapidly coming to an end.
THREATS AND OPPORTUNITIES
The absence of regulatory clarity for Blockchain is a Major Threat.
MARKETING AND SALES
With the restriction on Blockchain/Crypto-related ads on major social media platforms, we are planning to carry out a strong influencer marketing Campaign, Content Marketing, Event sponsorship (within our Target Market), Email Marketing, etc., aim at acquiring more users and Creating Awareness.