Wirex Pay aims to cater to three distinct types of audiences: B2C (Retail), B2B (Corporate), and B2B2C (Corporate with Retail Clients). The product offerings and marketing strategy for each audience will be designed to ensure tailored, effective engagement, increased adoption, and seamless integration with the Stellar ecosystem. Below is a detailed go-to-market plan for each of these key segments.
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1. B2C (Retail) Users – Personal Spending & Cashback Functionality
Key Features:
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Stablecoin Payments: Wirex Pay will offer a decentralized application (dApp) allowing retail users to spend USDC in over 80 million merchants globally.
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Cashback Mechanism: Cashback will be provided for every transaction, with users earning rewards for spending. This feature will be a key marketing hook to encourage engagement and transaction volume.
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Yield Generation: Wirex Pay will integrate yield-generating functionality, allowing retail users to earn rewards while keeping funds in their wallet.
Marketing Strategy:
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Target Audience: Crypto-savvy individuals and those seeking to spend stablecoins easily at merchants globally.
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Campaigns:
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Cashback Promotion: Launch campaigns to drive user engagement by highlighting the cashback offer. For example, “Get 3% Cashback on your first 5 purchases using Wirex Pay”.
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Referral Program: Create a referral system where existing users can earn additional cashback or benefits for bringing new users onboard.
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Partnership with Retailers: Collaborate with top brands in the retail industry to offer exclusive deals for users spending USDC with Wirex Pay.
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Content Marketing: Use blogs, YouTube, and social media to create educational content around the benefits of using USDC for everyday purchases, cashback rewards, and yield generation.
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Loyalty Programs: Promote Wirex Pay as a solution to increase customer loyalty with cashback offers and partnerships.
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In-App Notifications: Engage users with real-time notifications about cashback offers, yield boosts, and spending incentives.
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2. B2B (Corporate) Users – Corporate Treasury, Bank Accounts, and Expense Cards
Key Features:
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Corporate Treasury: Provide businesses with the ability to manage their treasury operations using stablecoins, reducing reliance on traditional banks and improving efficiency.
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Corporate Bank Accounts: Wirex Pay will offer businesses access to corporate bank accounts in USD/EUR and allow smooth conversions between fiat and stablecoins for operational needs.
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Corporate Expense Cards: Businesses will be able to issue expense cards for employees, allowing them to spend stablecoins for business expenses across global merchants.
Marketing Strategy:
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Target Audience: Mid-to-large-sized businesses, especially those in industries such as crypto, fintech, and e-commerce.
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Partnership with Stellar BD Team: Work with the Stellar business development team to integrate Wirex Pay’s offering into the Stellar ecosystem, positioning Wirex Pay as a leading provider for corporate treasury and stablecoin payments.
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Thought Leadership: Conduct webinars and produce whitepapers detailing how Wirex Pay simplifies cross-border payments, minimizes FX risk, and enhances liquidity management for businesses.
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Tailored Solutions: Work with businesses to develop customized solutions for their specific treasury needs, positioning Wirex Pay as an enabler of global expansion.
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Dedicated Support: Offer high-touch customer support and dedicated relationship managers to corporate clients to help them integrate and scale with Wirex Pay’s features.
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3. B2B2C (Corporate with Retail Clients) – Co-Branded Cards & IBANs
Key Features:
- Co-Branded Cards: Wirex Pay will offer non-custodial and custodial wallets the ability to issue co-branded cards that allow end-users to spend stablecoins at any merchant supporting Visa or Mastercard.
Pavel Matveev, [30/03/2025 4:05 PM]
Success Criteria for Wirex Pay Expansion
To effectively measure the success of the Wirex Pay launch and its adoption across B2C, B2B, and B2B2C segments, the following stablecoin volume thresholds will serve as the key success criteria. These thresholds are based on the volume of stablecoins (USDC) processed via the Wirex Pay infrastructure, providing a clear measure of both transaction growth and market acceptance.
1. Stablecoin Volume Processed via Wirex Pay (USDC)
1.1. Success Level 1: $1M USDC Processed
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Key Milestones:
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Initial adoption by retail users and a few corporate partners.
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Early usage by B2C users, including cashback-driven spending.
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Onboarding of initial B2B clients who use stablecoin payments for corporate treasury.
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First B2B2C partnerships with crypto wallets or DeFi platforms offering co-branded cards.
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Indicators of Success:
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Strong initial user feedback and product validation.
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Initial transactions in USDC processed.
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Establishment of a foundational user base.
1.2. Success Level 2: $10M USDC Processed
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Key Milestones:
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Increased transaction volume from both retail (B2C) and corporate (B2B) users.
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Expansion of partner integrations, including more DeFi platforms and wallets.
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Expanded corporate treasury usage for large enterprise clients, managing funds with stablecoins.
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Growth in the number of cards issued to retail customers and corporate clients.
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Indicators of Success:
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Significant transaction growth on Wirex Pay platform.
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Established cross-border payment channels with improved FX and liquidity solutions.
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Expansion into additional regional markets, with global presence of Wirex Pay card usage.
1.3. Success Level 3: $50M USDC Processed
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Key Milestones:
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Market leadership in stablecoin payments, with Wirex Pay driving adoption in the U.S. and other international markets.
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Widespread use of Wirex Pay for daily spending, corporate expenses, and payroll management.
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Increased adoption of Wirex Pay within the Stellar ecosystem, with significant partnership integrations.
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Major B2B2C partnerships, offering co-branded cards and IBANs to millions of retail users.
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Indicators of Success:
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Network effects are evident, with increased volume of stablecoin transactions across multiple regions.
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Wirex Pay becomes the default payment solution for stablecoin-based transactions.
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A significant portion of the market uses Wirex Pay’s features, with notable adoption within the Web3 and traditional finance sectors.
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Key partnerships contributing to the growth of the ecosystem, with notable brands and financial institutions actively using the Wirex Pay network.
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Summary
The success of Wirex Pay will be measured through the volume of USDC processed across its network. Achieving key milestones at the $1M, $10M, and $50M USDC thresholds will not only signify the growth of the Wirex Pay ecosystem but also solidify its position as a leading infrastructure provider for stablecoin payments across retail, business, and B2B2C sectors. The progress through these stages will demonstrate Wirex Pay’s ability to expand its user base, onboard partners, and scale the technology to meet growing demand for decentralized payment solutions.
