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By SiBorg
SiBorg is developing an on-chain sponsorship protocol that tokenizes advertising spaces across websites, newsletters, and Telegram channels. This enables sponsors to invest in the future growth of publishers while creating a new asset class. SiBorg will integrate its existing system with Stellar's Soroban to leverage scalable architecture and efficient on/off-ramping solutions.
SiBorg is building a decentralized monetization protocol, transforming the visibility of media and creators into a new asset class by tokenizing advertising spaces across multiple interfaces. This allows buyers to speculate on the future growth of publishers.
There are no Web3-native sponsorship solutions. Apps and publishers have to rely on off-chain (and often opaque) methods to generate revenue from sponsors. While we are seeing more decentralized tools for the creator economy (e.g., Lens, Paragraph), current approaches to generating revenue still rely on traditional business models (gifts, subsriptions, advertising), which don’t leverage tokenization opportunities. As a result, one cannot invest in the growth of a media outlet, creator, or app's visibility, they can only spend advertising budgets, stuck in a KPI-centric model.
We are creating an on-chain sponsorship protocol that introduces a new asset class by tokenizing advertising spaces across websites, newsletters, and Telegram channels. This asset class transforms visibility into a tradable financial instrument, allowing sponsors to invest in the future growth of publishers, such as media outlets. Our solution builds trust and strengthens reputations by aligning the interests of sponsors, now seen as investors, with those of publishers. Publishers retain full control over the content displayed, preventing scammy ads from appearing. This also creates an additional revenue stream for publishers, who receive upfront payments and earn royalties from secondary market transactions. Publishers can join our marketplace to create tokenized offers for their ad spaces. Sponsors can then purchase these spaces and submit advertising proposals for publisher approval. Sponsors also benefit from a secondary market, where they can resell ad spaces or, in the future, even use them as collateral for loans.
We’ve already launched a first version on Base (EVM). Now, we’re planning to deploy on the Stellar network using Soroban to take advantage of the scalable architecture and seamless global on and off-ramping capabilities.
Yes
$95.9K
Success and Impact Adoption Rate:
Engagement and Reliability:
Integration Success:
Business Metrics:
Initial Target Audience:
Launch Campaigns & Events:
Education & Awareness:
Partnerships and Integrations:
Partnerships: We’ve successfully integrated with Cryptoast, the largest Web3 media outlet in France. You can see our collaboration in this video showcasing the app and Cryptoast as a partner. We’re also in advanced talks with Cointribune and DeFi France.(https://www.loom.com/share/39d072c1e2314788a07115cec95507d0?sid=a8d79d2d-338b-4848-a263-aa228164190d)
Marketplace activity: Our marketplace has 50 active buyers and has generated over $10,000 in transaction volume. You can check out the transaction details through this link (https://dsponsor-app.siborg.io/leaderboard)
Community:
From EVM to Soroban (MVP) Budget: $47,000
Brief description: We plan to adapt core parts of our existing smart contracts by "translating" them from Solidity to Rust for deployment on Soroban. The goal is to start with the essential features and then expand by developing the necessary indexer, backend services, and frontend interfaces. Features : ad spaces tokens creation (creator, permissionless), ad submission (token owner), ad validation (creator)
How to measure completion: The first step will be considered complete when a fully functional stack is live on Stellar testnet, allowing users to set up tokenized ad space offers and submit ad proposals. The user interface will be accessible to a selected pool of beta testers, from whom we will gather feedback.
Milestones: #1 : Smart contracts (Rust/Soroban) codes, tests and deployments on Testnet ETA: November 30, 2024 Budget: $23,000 #2 : Indexer SubQuery or Goldsky) & “relayer” Typescript code implementation ETA: December 21, 2024 Budget: $14,000 #3 : User interface (from scaffold-soroban, React + Freighter connection) ETA: January 11, 2025 Budget: $10,000
Payments, marketplace features Budget: $30,000
Brief description: Since the core protocol is functioning well, the next step is to implement key features for both the primary market (paid mint) and secondary market (token resale). All transactions will occur on-chain, and SiBorg Ads on Stellar will continue to offer advanced transaction options, including Direct sales (fixed prices) and Auctions (English "bid to earn" model) Features : airdrop (free mint), payable mint, direct sales & auctions secondary market, on ramp integration How to measure completion: This phase will remain in the testnet but should include all payment logic. Users must be able to buy and sell tokenized ad spaces using both tokens from their wallets and via the onramp system.
Milestones: #1 : Marketplace Smart contracts (Rust/Soroban) ETA: March 8, 2025 Budget: $20,000 #2 : Indexer SubQuery or Goldsky) & “relayer” Typescript update implementation ETA: March 22, 2025 Budget: $6,000 #3 : UI (React) - include integrations with MoonPay, APS, and/or USDD Gateway ETA: April 19, 2025 Budget: $4,000
Live on Mainnet Budget: $52,800
Brief description: This phase focuses on transitioning from the testnet environment to the Stellar mainnet for real-world use. Since this step involves critical payment processes, audits are essential to prevent misuse and potential issues. If there is remaining budget, we also plan to explore additional features, such as bridging (e.g., with Allbridge). How to measure completion: This phase is considered partially complete once the first real transaction occurs on Stellar mainnet. After that, we will focus on ensuring security and raising external awareness through audits and outreach. Our main goal is to deploy an offer with real ad spaces displayed on an interface of a participant in the Stellar ecosystem
Milestones : #1 : Audit ETA: May 24, 2025 Budget: $33,900 (based on estimated quotes) #2 : Fixs + website/newsletter/Telegram integrations ETA: May 31, 2025 Budget: $11,400 (dependent on audit outcome) #3 : Testnet to Mainnet transition (smart contracts, backend services, frontend) ETA: May 31, 2025 Budget: $7,500
Team Members: 4 Expertise: - Maxime Gay (CEO): Experienced entrepreneur in crypto and finance, ex-SwissBorg analyst, focused on investments, strategy, and project analysis. - Anthony Gourraud (Tech Lead Blockchain & Monetization): Blockchain expert, co-created tokenized ad spaces, leads smart contract development and backend services at SiBorg. - Mickael Bobovitch (CTO, Frontend Engineer): Frontend developer specializing in React and blockchain integration, with previous work on decentralized music platforms and explorers. - Margaux Bonetti (CMO): Marketing strategist with expertise in Web3, leads partnerships, brand development, and community growth for SiBorg’s tokenized ad platform.
Max
Maxime Gay
Maxime Gay
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