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By Stride
Stride is planning to build a fitness ecosystem which motivates and rewards the average person to build healthy habits and on the other hand solves everyday problems for fitness fanatics that want to elevate their fitness journey. A fitness ecosystem for everyone everywhere, making a change stride by stride.
Stride currently consists of 2 applications forming a fitness ecosystem, the idea is to reach as many people and effectively make a difference in as many peoples lives as possible no matter how small that change may be. To do that we decided to move forward with a dual application approach making it more accessible to anyone and everyone. So let’s jump into both of our applications and what their purposes are:
Stride Native App (Also considered the Pro app)
Available on both GooglePlay and Apple App Store
Currently a MVP Beta built to allow users to earn $STRIDE airdrop points beginning there fitness journey as well as socialise.
What do we intend to build it into?
A fitness application that will be a better solution to fitness enthusiasts than current traditional apps like Strava.
Consisting of features such as: Fitness tracking, advanced analytics, AI Fitness plans, PVP Racing, Hardware integrations, and a dynamic reward system, rewarding users for there efforts in ways that traditional apps simply don’t.
Stride Lite Mini App (Our Lite Version)
Available currently on Telegram
Coming soon to LINE Messenger App (We have been accepted to have early access to LINE’s SDK for there soon too launch Mini App store, allowing us to be of the first applications to launch to 250 million LINE Messenger users!)
Currently a Beta built to allow users to walk to earn in game currency and spend this in game currency to enter cash raffles.
The idea is to keep the application simple, fun and very rewarding, making it attractive enough to those who might not be interested in fitness but convincing them to partake and with time maybe even upgrade to Stride Pro and take there fitness journey to the next level!
Launching Stride Lite on Fitness apps has allowed us to tap into a completely new market for the fitness applications which non of our competitors have and thus allowing us to already reach hundreds of thousands of users in just a couple months while in beta stage!
Please refer to this google doc for some visuals - https://docs.google.com/document/d/1Z-REUO-zYc_Hn4BgyqvNT9HQc9TX20eSd7DbMZUjoME/edit?usp=sharing
Soulbound Badges (Metadata for Achievements):
How Stellar is used: Soulbound NFTs are created on Stellar's Soroban contracts to track user achievements and fitness milestones on-chain. Impact: Provides an immutable and transparent way for users to showcase their fitness progress, increasing motivation and long-term engagement.
PVP Challenges and Leaderboards:
How Stellar is used: Soroban smart contracts manage real-time tracking, ranking, and fair reward distribution based on leaderboard performance. Impact: Encourages competition and gamification, boosting user activity and retention.
Raffles for Token Rewards:
How Stellar is used: Stellar stores a secure, on-chain record of raffle wins and ensures transparent reward distribution. Impact: Builds trust in the fairness of reward mechanisms while adding an element of fun for users.
Softcoin Claims via Mini apps (e.g., Telegram, Line):
How Stellar is used: Fitness activity data and achievements are recorded on-chain to ensure transparency and reliability. Impact: Simplifies the backend process and enhances trust, ensuring scalability and user satisfaction.
These features collectively create a robust fitness ecosystem that leverages Stellar’s capabilities to deliver value, fairness, and transparency to its users.
Yes
$120.0K
Success for Stride is closely tied to user adoption, engagement, and the impactful integration of Stellar’s blockchain capabilities:
User Growth:
Target 1.89M DAUs by Month 12, focusing on scalable onboarding through the Lite app and delivering a seamless experience for all user types. Stellar’s Soroban smart contracts will ensure transparent and secure handling of user activity and achievements, enhancing trust among a growing user base. Retention & Engagement:
Successfully implement on-chain distribution of metadata for badges and achievements using Stellar, ensuring immutable records for advanced activity tracking, leaderboard standings, and raffle wins. This creates a fair and transparent ecosystem for users.
Democratising Access:
Broaden accessibility through Lite app onboarding targeted at underrepresented demographics, expanding wellness and fitness solutions to a global audience. Stellar ensures scalability and affordability for seamless interactions across diverse user bases.
Impact on Ecosystem Trust:
Stellar’s blockchain integration reinforces transparency and fairness, creating an environment where users trust the ecosystem to reward genuine effort and activity milestones without initial dependence on token rewards. Stride’s success leverages Stellar to deliver a fitness ecosystem rooted in transparency, user engagement, and inclusivity, promoting wellness at scale.
Personalisation:
Provide hyper-personalised fitness journeys using AI, delivering tailored insights and recommendations to enhance physical and mental health outcomes.
Real-World Impact:
Stride addresses both personal and societal challenges tied to fitness and health by reducing barriers like cost, time, and access. Gamification, financial inclusion, and hyper-personalization ensure fitness is engaging, accessible, and rewarding for everyone. By using AI and gamification to create rewarding experiences, Stride empowers users to take ownership of their health while contributing to global wellness advocacy.
Q4 2024
Launch Stride Lite on Telegram
Stride Lite feedback & Improvements
Launch monetisation on Stride Lite
Complete Stride Native MVP
Open Fundraising rounds
Q1 2025
On-chain integration (Stride Lite)
Begin development on Stride Native v1.5 (With on-chain integration)
Start TGE Marketing campaign
Secure Launchpad and Listing partnerships
Launch Stride Lite Testnet
Launch Stride Native Testnet
TGE
Q2 2025
Launch Mainnet for Stride Native & Stride Lite
Web2 Campaigns
Paid Acquisition (Social, search, display etc)
ASO (App Store Optimisation)
Email Marketing Launch
Expand Stride Lite accross more messenger platforms
Wearable & Sensor integration
AI Personlisation integration
Offline marketing (Events, sponsorships)
Corporate wellness programs
Guild onboarding events
Q3 2025
Localised campaigns in new markets
Partner with local influencer & brands
Leverage regional exchange partnerships
Expand region specific guild partnerships (USA , UK , Asia , LATAM )
Stride has demonstrated strong early traction across its main MVP app and Stride Lite, engaging users globally and establishing a solid foundation for future growth.
Stride App (MVP):
Since launch, Stride App has successfully onboarded over 15,000 users, with monthly active users consistently around 4,200. This high level of user interest confirms the app’s appeal as a comprehensive fitness and wellness tool.
Users are highly engaged, with an impressive average session duration of 8 minutes and 25 seconds, indicating that the app’s features and user experience effectively capture and maintain user attention.
Retention rates are strong especially at an MVP stage & 4 months in, with approximately 30% of users returning, highlighting Stride’s ability to keep users motivated and engaged beyond the initial download.
The app is resonating in diverse markets, with significant traction in India, the United States, and South Korea, reflecting Stride’s potential as a global fitness solution.
Current on-chain integration - We have 1 on-chain feature which is Solana wallet connect and this is used specifically just for our NFT collection which is on Solana however we are open to migrating this to Stellar.
Stride Lite:
In just over three weeks, Stride Lite has attracted 131,000 unique visitors and generated 679,000 page views, with an average of 3.06 pages per visit, underscoring high engagement and interest.
Over the past 7 days, Stride Lite recorded 43,256 unique visitors and 166,927 page views. Daily, weekly, and monthly active users stand at 13,634, 43,099, and 131,845, respectively.
The app has gained notable traction in regions such as Nigeria, Germany, and the United States, with a balanced mix of new and returning users, maintaining a 45% retention rate, indicating a strong user base with ongoing interest.
Current on-chain integration - We have recently made minor integrations of Metis L2, users can connect there wallet and make gas-less transactions. This campaign is milestone based and short term, no exclusivity or agreements beyond achieving the milestones which are almost complete already. Once milestones are complete Stride Lite will have no on chain integrations and can continue with Stellar integrations
Analytic snapshots: https://docs.google.com/document/d/1UH_Kzf7-qSTxwJYjcNP5ySWKyAK7pWcKbKGg6o92q98/edit?usp=sharing
Deliverable 1: MVP Stage - Stride Lite Development]
Brief Description:
Develop the MVP for Stride Lite, focusing on simplified onboarding, fitness tracking, and essential user engagement features. This phase will prioritise creating a fully functional application while preparing the foundation for future on-chain integrations. Stride Native will also progress with fitness tracking features and gamification as part of its MVP. During this phase we will also be preparing for Stellar's on-chain integration for Testnet phase.
How to Measure Completion:
MVP of Stride Lite functional with:
Simplified onboarding, in-app purchases, subscriptions, and user motivation features.
Basic user engagement features like challenges and rewards are functional.
- In-app purchases using powered by Soroban smart contracts.
MVP of Stride Native App includes:
Fitness tracking, gamification, and core communication systems.
Figma designs demonstrating the UI/UX of tranche 2.
Collection of user feedback from the first 1,000 users.
Additional Integration:
Stride has already launched an MVP Telegram miniapp, designed as a lightweight solution for step tracking and reward collection. This miniapp complements Stride Native by providing an accessible entry point for broader user engagement, particularly in underserved regions. Users can seamlessly participate in the ecosystem and transition into Stride’s more feature-rich native app.
The miniapp’s design addresses users who prefer simple, low-barrier access or lack the ability to download full applications, meeting them where they are while driving engagement globally.
This also puts Stride in the unique position to conquer the messenger apps market as a first mover fitness application on new innovative platforms and markets completely untapped by any fitness applications as a whole
Estimated Date of Completion:
45 Days
Budget:
$40,000
Brief Description: Complete the development of a web2 & web3 market ready application on both iOS and GooglePlay that includes Stellar integrations. This app should be testnet ready. How to Measure Completion: Design:
Brief Description: Launch production-ready Stride Stellar’s mainnet with fully integrated on-chain features and reward systems. Once launched we will work on app improvements and stabilisation for scaling globally as well as introducing a few new features. How to Measure Completion:
We are a small team of 10 with 39+ combined years of experience in:
Blockchain & Application Development: Smart contracts, Tokenomics (Token flow & Stress testing), full-stack application development, and on-chain mechanics.
Business development: MVP development, scaling strategies, app ecosystems.
Product Management & Strategy: Roadmap creation, feature prioritisation, user feedback integration, market analysis, and strategic goal alignment.
Marketing & Community Building: Digital marketing, user acquisition, partnership growth, community engagement.
User Experience & Design: UI/UX design, gamification, and optimising user interfaces for engagement and retention.
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Nicholas
By Stride
A fitness ecosystem for everyone.