Stellar Community Fund

By Content DAO

B4B - Influencer/KOLs protocol

SCF #27

$40.0K

Legacy v5.0 Activation Award

Awarded

Web3 influencer/KOLs protocol brings transparency, escrow USDC payments, and on-chain history for all Socials

Products & Services

B4B is a solution for searching, analysing, managing and paying for ad collaborations with high quality influencers or Key Opinion Leaders globally. B4B is a Web3 influencer marketing protocol that connects advertisers with influencers who are willing to publish ads on their channels. The B4B protocol ensures the protection of advertisers and publishers by escrowing the budget in USDC and maintaining a transparent history of ad orders owned by users. Currently, it supports content publishing on three social media platforms: Twitter, Telegram, and Lens.

Marketplace to book and manage Ad process with high-quality influencers. All-in-one solution: search + analytics + escrow Ad process. Aggregated reputation layer from all social platforms (start with X, TG, Lens…). Open standards and protocol layer for reputation, statistics and track record.

There are two main sides of the B4B marketplace - influencers and advertisers.

Advertiser's flow: 1. Pay and lock advertising budget in USDC within B4B's smart contract on Soroban Smart-Contract. 2. Get the hash of the finalized transaction with funds locking. 3. Call Smart-contract with the transaction hash as an argument to create ad order. 4. Review the posted content and call the Smart Contract to approve the result if the post meets your requirements, or reject it otherwise.

Influencer's flow: 1. Check the validity of the payment transaction and call the Smart Contract. If it's valid and order meets all requirements, then accept the order. 2. Create and publish Ad content in his channel with all requirements, provide the link on the post on the backend and the hash on the Soroban Smart Contract. 3. If an influencer publishes a post that meets the advertiser's requirements, the influencer will get the unlocked funds and claim on the wallet.