Stellar Community Fund

By TAP4Change

TAP4Change (PoI submission)

SCF #21

$73.3K

Legacy v5.0 Community Award

Awarded

The social micro-funding platform that makes the Donation Experience (DX) attractive to the younger generations.

Products & Services

TAP4Change is making the donation experience (DX) attractive to the younger generations while giving exposure, engagement, and fundraising tools to all charities, aiming to maximize the emotional return on donation (EROD), incentivizing donations.

Problem: People donate to feel good; however, the donation experience (DX) doesn’t fit the modern, digitally-native donors (GenZ & GenY or Millennials) who are walking away from charities, putting additional stress on a fragmented and unbalanced sector. There is a problem of convenience, accessibility, and transparency. There are 60K charities in Australia (N.B: 1.4M in the US), and information is spread across multiple platforms/mediums. Less than 5% of the charities get 80% of the donations. 57% of the donations are made through doorknock appeal, and 93% of the charities do not have online fundraising capabilities, according to the ACNC’s June 2023 report. Millennials support 3.3 charities on average (US), but the amount they typically donate makes splitting inefficient. Donating to charity aggregators means losing visibility on where the funds are going. TAP4Change wants to reach charities worldwide, and remittance fees constitute a significant issue when maximizing the donation value and the settlement time.

Solution: A social micro-funding platform, TAP4Change makes it easy, fun, and rewarding to show what YOU stand for! Donors can discover, support, and follow the impact of the charities that share their values. Features: Our crowdsourced matching engine lets users pick the charities they care about amongst ALL the charities. Our micro-payments solution allows users to donate small amounts but fund multiple charities with real-time payments. Our gamified (via NFTs) UX and deep social integrations allow users to shine beyond the TAP4Change platform, getting social status and maximizing EROD. Charities gain exposure and community engagement. Responsible companies get an evergreen platform for brand building and customer + employee engagement. Our portfolio system lets users stay in control of their donation subscriptions. Donors can copy other donors' portfolios to donate to the same charities.

Why Stellar: Stellar is designed to store and move money; in the traditional finance world, microtransactions and remittances are a sure way of losing money. With Stellar’s unique value, TAP4Change can pay charities worldwide in real-time. A secondary aspect of our application leverages donation badges as NFTs that donors can showcase.