Stellar Community Fund

By Seevcash

Seevcash - P2P Payment with USDC

SCF #36

$142.3K

Build

Awarded

Seevcash delivers fast, low-cost cross-border payments for the unbanked using USDC on Stellar.

Products & Services

Seevcash is a peer-to-peer payment app designed to deliver fast, low-cost cross-border payments using USDC on the Stellar network, specifically targeting the unbanked in Ghana. With a focus on financial inclusion, Seevcash aims to provide accessible and affordable payment solutions for individuals and businesses. Recognizing the challenges faced by the Ghanaian diaspora in the US and South Africa who wish to send money back home and vice versa, we are using this Build round to expand our services to these regions.

Below are the key products and services being added or enhanced to advance our mission of financial inclusion:

USDC Wallet Activation
- Description: Users can create and manage USDC wallets for stablecoin transactions.
- Stellar Utilization: Stellar’s rapid transaction speeds and minimal fees enable efficient wallet creation and management.
- Impact of Improvements: An upgraded MVP design and enhanced UI/UX will streamline onboarding, boosting adoption among new users.
Receive
- Description: Users can generate payment links or QR codes, allowing non-Seevcash users to send fiat currency that is converted to USDC and credited to the recipient’s wallet, functioning as a fiat-to-crypto on-ramp.
- Stellar Utilization: Stellar’s network ensures quick, cost-effective transactions for crediting USDC to wallets.
- Impact of Improvements: A simplified process will enhance accessibility, promoting wider cryptocurrency use.
Convert
- Description: Users can exchange USDC for fiat and vice versa directly in the app.
- Stellar Utilization: Stellar’s efficient processing supports seamless conversions between USDC and fiat.
- Impact of Improvements: Improved liquidity and usability will make the app more versatile and attractive.
Seevcash Business
- Description: Tools enabling small businesses to invoice and receive USDC payments.
- Stellar Utilization: Stellar facilitates instant, low-cost payment processing for business transactions.
- Impact of Improvements: New invoicing capabilities will draw in traders and small businesses, expanding our reach.
Seevcash Pay Widget
- Description: A web-based tool allowing non-app users to send fiat directly to Seevcash wallets, where it is converted to USDC.
- Stellar Utilization: Stellar’s network powers the fast, affordable conversion of fiat to USDC.
- Impact of Improvements: This feature increases accessibility, enabling broader engagement without requiring app downloads.
Upgrades and Improvements
- Description: Codebase enhancements to align with Stellar Ecosystem Proposals (SEPs), specifically SEP 6 (deposit/withdrawal), SEP 10 (authentication) and SEP 12 for Standardizes KYC transmission.
- Stellar Utilization: SEPs standardize interactions with Stellar, simplifying anchor integration for asset issuance.
- Impact of Improvements: These upgrades will improve cross-border payment efficiency, security, and smoothness.

Soroban

Maybe in the future, but not in this submission

Requested Budget

$142.3K

Success Criteria

1. User Adoption and Engagement

Criteria: A significant number of users download and actively use the SeevCash app, with positive feedback and high retention rates.
Measurement:
- Achieve at least 100,000 downloads within the first twelve months post-launch.
- Maintain a user retention rate of 60% or higher after 120 days.
- Attain an average app store rating of 4.0 or above.
Rationale: High adoption and positive feedback indicate that the app is user-friendly, meets market needs, and provides a valuable service.

2. Transaction Volume and Usage

Criteria: A steady increase in the volume of USDC transactions, demonstrating trust and utility in the platform.
Measurement:
- Process over 20,000 USDC transactions within the three month of Mainnet launch.
- Achieve a month-over-month growth rate of 20% in transaction volume.
- Ensure that at least 30% of users perform repeat transactions within 60 days.
Rationale: Growing transaction volume reflects user trust and the platform’s effectiveness in facilitating seamless onramp and offramp processes.

3. Business Account Utilization

Criteria: Businesses actively use SeevCash for account management, invoicing, and payment tracking.
Measurement:
- Onboard at least 100 business accounts within the first six months post-launch.
- Ensure that 70% of business accounts generate at least one invoice per month.
- Achieve a satisfaction rate of 80% or higher from business users via feedback surveys.
Rationale: High engagement from businesses demonstrates the platform’s value for commercial use and its ability to meet business needs.

4. Technical Stability and Performance

Criteria: The app and web widgets perform reliably with minimal downtime and fast transaction processing.
Measurement:
- Maintain 99.9% uptime for the app and web services.
- Ensure transaction processing times average under 10 seconds.
- Resolve critical bugs within 24 hours and maintain a bug-free experience for 95% of users.
Rationale: Technical stability is crucial for user trust and a seamless experience, especially for financial transactions.

5. Compliance and Security

Criteria: Full adherence to KYC/AML regulations and robust security measures to protect user data and funds.
Measurement:
- Successfully pass third-party security audits with no critical vulnerabilities.
- Ensure 100% of users complete KYC verification before performing transactions.
- Maintain zero incidents of data breaches or unauthorized access to user funds.
Rationale: Compliance and security are essential for regulatory approval and user confidence in the platform.

6. Scalability

Criteria: The platform’s infrastructure can handle increased user load and transaction volumes as adoption grows.
Measurement:
- Successfully handle a 50% increase in user base without performance degradation.
- Support at least 1,000 concurrent transactions during peak times.
- Scale cloud infrastructure dynamically to meet demand with no service interruptions.
Rationale: Scalability ensures the platform can grow sustainably and accommodate future expansion.

7. Community and Ecosystem Growth

Criteria: Active engagement from the Stellar community and integration with other services or platforms.
Measurement:
- Establish at least three strategic partnerships or integrations with other Stellar-based services within the first year.
- Achieve a 25% increase in community engagement (e.g., social media followers, forum participation) quarter-over-quarter.
- Host or participate in at least two Stellar ecosystem events or hackathons annually.
Rationale: A thriving ecosystem and community engagement foster long-term growth and innovation around SeevCash.

Go-To-Market Plan

1. Social Media and Content Marketing

Objective: Build brand awareness and educate users about Seevcash’s features, focusing on USDC wallets, KYC, and payment solutions.

Short Videos
- Content:
  - Educational (e.g., "What is USDC and Why Use It?").
  - Promotional (e.g., "How to Activate Your USDC Wallet").
  - Engagement (e.g., "Bill Splitting Challenge" for young users).
- Platforms:
  - TikTok/Instagram Reels: 15-30 second clips.
  - YouTube: 5-10 minute tutorials (e.g., "Complete KYC in 3 Steps").
- Frequency: 3-4 videos per week.
Bi-Weekly Social Posts and Emails
- Social Posts: Share user stories, feature updates, and financial tips; use polls and live Q&As to engage.
- Emails: Segment users (e.g., students, traders, group savers) and send tailored content like onboarding guides or exclusive offers.
- Frequency: Bi-weekly for both.
Weekly Blog Posts
- Content: Guides on financial tools, USDC benefits, and Seevcash use cases (e.g., "How Group Savings Can Help You Save More").
- SEO Focus: Keywords like “USDC wallet app,” “group savings platform,” and “payment link for savings.”
- Frequency: One post per week.

2. Sales Strategy for Students

Objective: Onboard student groups through events and incentives, emphasizing ease of use and MVP features like KYC and USDC wallets.

Events:
- Workshops with finance clubs on digital wallets and group savings.
- Sponsor campus finance fairs or tech expos.
- Host competitions (e.g., “Best Savings Idea” with prizes).
Incentives:
- Free USDC wallet activation + zero fees for the first 5 transactions.
- $5 USDC referral bonus per friend onboarded.
Onboarding:
- Simplify KYC with student ID options.
- Create a student-specific landing page with guides on group savings and PayLink.

3. Sales Strategy for Petty Traders

Objective: Onboard petty traders to Seevcash Business for invoicing and payments, highlighting instant settlements and low fees.

In-Person Tactics:
- Field agents demo the app at markets.
- Pop-up booths at trade fairs for sign-ups.
Online Tactics:
- Bi-weekly webinars on invoicing and payments.
- Video tutorials on YouTube and social media.
Value Proposition:
- Instant payments with low fees.
- 30-day free trial with unlimited invoices for Seevcash Business.

4. Alignment with MVP Deliverables

MVP Features: Leverage KYC, USDC wallet creation, and onramp/offramp flows in all campaigns.
- Social media: Educate users on these features.
- Sales: Highlight ease of use for students and traders.
Phased Rollout:
- Testnet: Beta test with students, traders, and group savers; use feedback for testimonials.
- Mainnet: Public app store launch with business account features.

Traction Evidence

SeevCash’s journey to Web 3 began with two recurring user questions: “When will I be able to receive money from abroad?” and “Can I send money home with SeevCash?” As founders, we also grappled with a critical issue: “How can we shield our users’ money from the Ghana Cedi’s ongoing devaluation?” These challenges drove us to join the Stellar Bootcamp, where we collaborated with the Stellar Foundation and the Bigger Tech team to refine our vision. There, we discovered that high transaction fees frustrated many users, prompting us to prioritize affordability. This experience, aligned with Stellar’s mission of accessible finance, gave birth to our Minimum Viable Product (MVP).

Since launching in March 2023, we’ve achieved the following metrics while bootstrapping, with our P2P feature and payment system going live in Q4 2024 after wining Stellar Kickstart grant of $15,000. Beside User Growth, all data provided is from Q4 2024 to April 2025, reflecting rapid early growth:

User Growth: Acquired 14,210 users organically (zero CAC) through social media, referrals, events, and word of mouth from March 2023 to April 2025, leading to 1,795 Active Users. This represents a 12.6% conversion rate from acquired users to active users.

Transactions: Processed $75,000 across 1,967 transactions, averaging $38 per transaction.

Revenue: Generated $1,360 from a 1.1%–1.6% transaction fee depending on the transaction type and 50% of revenue from an ad-driven reward system, where users earn incentives for engaging with ads to offset transaction fees. This early revenue validates our model’s potential.

Customer Lifetime Value (LTV): We are actively calculating LTV as we refine our monetization strategy with early estimates at $10 per active user based on transaction frequency.

Despite limited resources, we’ve maintained lean operations by leveraging free marketing channels and are exploring partnerships with local fintechs, telcos and small business owners to scale user acquisition. Moving forward, we plan to boost our activation rate to 20% through enhanced onboarding with in-app tutorials and scale revenue to $5,000 monthly by Q3 2025 by introducing new revenue streams.

Meanwhile, we are excited to share a mainnet demo we released for our integration so far.

Tranche 1 (Deliverable Roadmap) - MVP

Kindly find the link to our overall budget here for a detailed breakdown.

Milestone 1: MVP Design [Mobile App and Web App]
- Brief Description: Create initial designs for onboarding, KYC, wallet activation, USDC wallet Home screen, transaction table and detail page, USDC onramp flow, USDC wallet conversion, Onramp rate display on mobile and web applications, including wireframes and high-fidelity UI designs.
- How to Measure Completion: Delivery of low-fidelity wireframes and high-fidelity UI designs on Figma.
- Estimated Duration: 2.5 weeks
- Budget: 9,000 USD
Milestone 2: MVP Development [Mobile App and Web App]
- Brief Description: Develop core features for the mobile app, including user onboarding, KYC, USDC wallet activation and USDC Home screen.
- How to Measure Completion: Successful implementation and testing of mobile app features, ensuring existing and new users can activate or create their USDC wallets.
- Estimated Duration: 6 weeks

Budget: 36,000 USD

Tranche 2 (Deliverable Roadmap) - Testnet

Milestone 3: MVP Testnet Integration using Stellar SDK and Local Payment Channels
- Brief Description: Integrate the app with the Stellar Testnet to enable onramp transactions from Fiat to USDC.
- How to Measure Completion: Users can successfully onramp from Fiat to USDC on the Testnet and view transaction rates.
- Estimated Duration: 3 weeks
- Budget: 11,700 USD
Milestone 4: MVP Wallet Offramp and Conversion Flow
- Brief Description: Implement offramp functionality to convert USDC back to Fiat via local payment channels.
- How to Measure Completion: Users can successfully convert USDC to Fiat and withdraw via Mobile Money or Bank.
- Estimated Duration: 2 weeks
- Budget: 6,000 USD
Milestone 5: MVP Wallet Onramp with Visa Card Payment
- Brief Description: Add Visa Card as a payment method for onramp transactions and enable QR code and payment link sharing.
- How to Measure Completion: Users can generate and share payment links/QR codes, and recipients can pay using Visa Cards.
- Estimated Duration: 1 week
- Budget: 4,000 USD
Milestone 6: Release Beta Test Build on Play Store and App Store
- Brief Description: Prepare and release a beta version of the app for testing on app stores, incorporating user feedback.
- How to Measure Completion: Beta version is live on app stores, and feedback is collected and addressed.
- Estimated Duration: 2 weeks
- Budget: 12,000 USD
Milestone 7: Upgrade
- Brief Description: Codebase enhancements to align with Stellar Ecosystem Proposals (SEPs), specifically SEP 6 (deposit/withdrawal), SEP 10 (authentication) and SEP 12 for Standardizes KYC transmission.
- How to measure Completion: Verified functionality through end-to-end testing, ensuring new and existing users can create or activate USDC wallets seamlessly.
- Estimated Duration: 3 Weeks
- Budget: 12,000 USD
Milestone 8: Upgrade Mobile App and Web UIs
- Brief Description: Enhance UI based on beta feedback and add receipt generation for transactions.
- How to Measure Completion: Improved UI is implemented, and users can download receipts for transactions.
- Estimated Duration: 3 weeks
- Budget: 12,000 USD

Tranche 3 (Deliverable Roadmap) - Mainnet

Milestone 9: Mainnet Launch, Public Release on App Store and Play Store
- Brief Description: Conduct final testing and publicly release the app and web payment widgets on the Stellar Mainnet.
- How to Measure Completion: App and web widgets are live, and users can perform USDC transactions on the Mainnet.
- Estimated Duration: 2 weeks
- Budget: 15,600 USD
Milestone 10: Mainnet Seev for Business Account and Invoicing
- Brief Description: Develop business account features, including USDC and XLM wallets, invoice generation, and payment tracking.
- How to Measure Completion: Business accounts are functional, and users can create invoices and track payments.
- Estimated Duration: 8 weeks
- Budget: 24,000 USD

Team

We are a team of 10 full-time employees building on Stellar, with deep experience in blockchain-agnostic on- and off-ramp solutions.

Led by three co-founders with over 30 years of combined industry experience (including 10 years in Web3):

CEO Dawuda Iddrisu: Former CTO at BezoMoney and Ex Country Manager and Product Manager at Kotani Pay, an African on-/off-ramp startup, for 2.5 years.
CTO: Built Speednance, a crypto exchange platform, single-handedly for a client.
Chief Product Designer Charles Owusu: Long-time collaborator with Dawuda (since 2016) on projects including entervarsity.com; expert in React, vanilla JavaScript, and product design tools.

We actively engage our community on LinkedIn, Instagram, and WhatsApp, and participate in local events as sponsors and organizers.

Our founding team’s 10-year collaboration history across DeFi, fintech, mobile, and web projects uniquely positions us to build and scale SeevCash. Our CEO’s recognition as a Microsoft MVP in AI for three consecutive years further highlights our technical leadership.