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By ROSEN
ROSEN enables over 1 billion digital natives in emerging markets to earn and transfer value globally using Stellar-native stablecoins and gasless microtransactions.
ROSEN is building the next-generation social earning app, seamlessly connecting a global community through borderless, inclusive social economies. Our core innovation lies in integrating Stellar-native compliant stablecoins (USDC and eventually PYUSD) to revolutionize how users earn, transfer, and interact globally.
Here's a breakdown of how Stellar fits into our key features:
What’s being added? Streamlined Stellar Account Creation via Circle Programmable Wallets and social logins (Google, email) for instant access to Stellar-native stablecoins like USDC (and later PYUSD).
How does Stellar help? Stellar's account model and Circle integration abstract away crypto complexities (keys, wallet setups), lowering the barrier for non-crypto users.
What’s the impact? Directly solves "Onboarding Complexity." Ensures our 30,000+ users and thousands of new monthly users can effortlessly use Stellar payments, driving mass adoption for global digital economy participation.
What’s being added? Enabling Stellar-native USDC (and soon PYUSD) deposits/withdrawals with ROSEN covering all network fees (XLM) via Fee Abstraction.
How does Stellar help? Stellar's near-zero fees ($0.00001 XLM) and native fee-sponsoring make absorbing costs viable, ensuring micro-transactions are economically sound and user-friendly.
What’s the impact? Directly addresses "Global Payment Friction" for "Digital natives in emerging markets." Users transact cents without gas worries, fostering a highly active and liquid digital labor market.
What’s being added? Integration of in-chat stablecoin payments (USDC/PYUSD on Stellar) with AI translation for features like Instant Tipping and Micro-Task Rewards.
How does Stellar help? Stellar's sub-5-second settlements and design for high-frequency, low-value payments enable truly instant, affordable, borderless value transfer within social interactions. Compliant stablecoins ensure trust.
What’s the impact? Directly tackles "Limited Economic Opportunities" and "Global Payment Friction." Creates a liquid digital labor market, strengthens communities, and provides instant, global monetization for skills.
What’s being added? Businesses can post jobs and pay incentives/salaries in USDC (and later PYUSD) on Stellar. We also use Stellar-native stablecoins for in-community voting and contribution rewards.
How does Stellar help? Stellar's speed, low cost, and transparency are ideal for P2P and community payments. Compliant stablecoins provide a reliable medium of exchange, aligning with our decentralized vision.
What’s the impact? Expands economic opportunities via transparent, efficient global talent matching, free from traditional banking hurdles. Strengthens decentralized social networks through instant participation incentives and rewards.
What’s being added? Integration of Stellar SEP-0007 (Deep Links) for Wallet Connect, allowing users to easily withdraw their Stellar assets to preferred non-custodial wallets (e.g., Lobstr, Albedo).
How does Stellar help? SEP-0007 provides a seamless, secure standard for app-to-external wallet interaction, giving users self-custody over their assets without forcing a specific solution.
What’s the impact? Offers crucial user optionality and builds trust. Empowers users with self-custody for Stellar-native stablecoins, demonstrating commitment to user sovereignty while maintaining ease of use.
Maybe in the future, but not in this submission
$75.0K
2,000 Stellar-Enabled ROSEN Users on Mainnet: Onboard at least 2,000 existing users to Stellar features within one month of full rollout.
400 Unique On-Chain Transactions: Achieve at least 400 unique Stellar transactions from these users within one month.
Seamless Non-Custodial Withdrawals: Successfully execute 50+ USDC withdrawals to external Stellar wallets on Mainnet.
"Stellar-Ready" Platform for Additional Stablecoins: Complete infrastructure to integrate future stablecoins like PYUSD once they launch on Stellar.
Boosted Economic Participation & Financial Inclusion: We'll empower digital natives in emerging markets by removing payment barriers, enabling them to easily monetize skills and receive instant, low-cost global payments. This greatly enhances financial access by simplifying crypto adoption (no gas fees, easy onboarding), bringing non-crypto users into the Stellar ecosystem.
Reduced Global Payment Friction: Our solution will demonstrate a major reduction in fees and settlement times for small cross-border payments, making Stellar the go-to rail for high-frequency, low-value transactions within our social economy.
Driving Stellar Adoption & Network Effect: We'll onboard a substantial number of active, real-world users, showcasing Stellar's practical utility for the gig economy. Our goal is to gradually convert our existing 30,000+ ROSEN users to Stellar users, ensuring thousands of new monthly ROSEN users automatically adopt Stellar. This will spark a powerful network effect, leading to a dramatic increase in transaction volume and liquidity on Stellar, solidifying its role in borderless digital economies.
Our Go-To-Market (GTM) strategy will drive organic Stellar adoption by leveraging ROSEN's existing community and proven growth channels post-Mainnet launch.
Month 5.5 (Pre-Launch): Internal "Stellar Ready" campaign to ambassadors and top community members.
Month 6 (Initial Rollout): Phased launch of Stellar (USDC) integration to active ROSEN users via in-app announcements, push notifications, and email.
Month 6.5+ (Full Rollout & Growth): Gradual rollout to all users, continuous iteration, and integration into standard new user onboarding.
We'll focus on our 30,000+ existing ROSEN users, especially micro-earners and cross-border transactors, and expand to new global audiences.
ROSEN In-App: Dedicated Stellar onboarding flows, feature spotlights, and comprehensive in-app support.
Ambassador Network: Our 40 regional ambassadors will educate and guide their local communities on Stellar integration.
Influencer Network: We'll run a social media campaign, leveraging our LatAm influencer resources (from our team, an ex Kuaishou influencer manager) to create authentic content showcasing gasless & borderless Stellar payments.
Community-Led Growth: Incentivizing user invites & activities and leveraging product-led growth loops where sharing Stellar transactions becomes a natural viral mechanism.
We'll maximize impact through key collaborations:
Circle Partnership: Leverage our official partnership for co-promotion and ecosystem collaborations.
Stellar Ecosystem: Engage with SDF and other Stellar projects for cross-promotion and joint educational initiatives.
Future Fintech Partners: Explore pilots for direct fiat on/off-ramps with local fintechs in emerging markets (future scope, not grant-funded).
We'll measure success through direct on-chain and in-app metrics:
On-Chain Metrics: Track new Stellar accounts created, total on-chain transactions (send/receive/tip) by ROSEN users, and usage of non-custodial withdrawals.
In-App Engagement: Monitor feature adoption rates, retention of Stellar users, and gather direct user feedback.
Network Performance: Assess ambassador and influencer campaign effectiveness (e.g., attributed sign-ups, activity).
Our strategy ensures a powerful, organic growth trajectory for Stellar adoption within and beyond the ROSEN ecosystem.
ROSEN is well beyond the idea stage, with a proven track record of user acquisition, product validation, and industry recognition. Our current operational app and significant existing user base position us perfectly for a rapid and impactful integration with Stellar.
Key Metrics & User Base:
Existing User Base: ROSEN currently boasts over 30,000 global users on our live application (available on App Store and Google Play Store: https://play.google.com/store/search?q=rosen&c=apps&hl=en). These users represent a highly engaged community actively participating in micro-earning and social interactions.
Rapid User Growth: We consistently acquire thousands of new users monthly. This organic growth highlights strong product-market fit and the significant demand for our solution.
High Conversion Potential: All current 30,000+ ROSEN users are poised to instantly become Stellar users upon integration, providing an immediate and substantial boost to Stellar's on-chain activity and user count. Our continuous new user acquisition pipeline ensures a steady stream of new Stellar users.
Influencer-Driven Acquisition: Our prior campaigns, leveraging our team's expertise as former Kuaishou Latin America influencer leads, have successfully driven growth. By inviting 50 LatAm influencers to promote ROSEN, we achieved over 10,000 organic user registrations. Example: (9) Instagram And we have 25000+ influencers network to be leveraged once we are ready to scale. This demonstrates a highly effective and scalable user acquisition channel that will be leveraged for Stellar adoption.
Regional Ambassadors: We have an active network of 40 regional ambassadors who are instrumental in community building and user support. This network will be key to localized Stellar onboarding and education.
Product Validation & Industry Recognition:
Google x PayPal PYUSD Global Hackathon (2nd Place): Our strong performance in this hackathon, focusing on PYUSD integration, demonstrates our technical capability and alignment with major payment innovators.
PayPal Annual Dev Day Hackathon (3rd Place): Further validation of our technical expertise and commitment to integrating leading payment solutions. Our project focused on upgrading a global social trading app powered by PYUSD.
Media Link 1: https://x.com/paypaldev/status/1917997655214702623
Media Link 2: https://www.youtube.com/watch?v=v0JKxyZZe2g
Draper University Accelerator Selection: Being selected into Silicon Valley's top-tier Draper University Accelerator program signifies strong investor confidence and mentorship.
Paris Blockchain Week 2025 (Global Top 100 Startups): Recognition as a Global Top 100 Startup at a premier international blockchain event underscores our innovation and potential within the Web3 space.
Circle Grant Recipient & Official Partner: Receiving a grant from Circle, the issuer of USDC, and becoming an official partner validates our technical approach and provides direct access to critical stablecoin infrastructure.
Media Link 1: https://x.com/circle/status/1882824208759026013
Media Link 2: https://x.com/BuildOnCircle/status/1861801693433954757
This tranche focuses on establishing the foundational Stellar integration for core user onboarding and basic USDC deposit transactions on the Testnet.
Deliverable 1.1: Stellar Account & Basic USDC Integration
Brief description: Implement 1-Click Stellar account creation via social login (Google/Email) using Circle Programmable Wallets. Enable internal testing of receiving USDC on Stellar Testnet.
How to measure completion:
Successful creation of 20 Stellar wallet accounts by internal testers via social login, verified on Stellar Testnet.
Successful completion of 20 end-to-end Stellar-USDC receive/deposit transactions on Testnet on Rosen App by internal testers.
Estimated date of completion: Month 2
Budget: $20,000
This tranche expands on the MVP, integrating full micro-earning flows and non-custodial withdrawals with USDC, while preparing the infrastructure for future stablecoin expansions on the Testnet.
Deliverable 2.1: Full Micro-Earning & Non-Custodial Gasless Withdrawal on Testnet (with USDC)
Brief description: Implement and test the complete user flows for Instant Tipping and Micro-Task Rewards using USDC on Stellar Testnet. Integrate and test Stellar SEP-0007 for secure non-custodial gasless withdrawals to external Stellar-compatible wallets (e.g., Lobstr, Albedo) on Testnet.
How to measure completion:
50 successful end-to-end cycles of tipping and micro-task rewards completed by beta users on Testnet, with accurate balance updates and transaction records.
25 successful gasless withdrawals of Testnet Stellar-USDC from the ROSEN app to external Stellar wallets by beta users.
Estimated date of completion: Month 3
Budget: $25,000
Deliverable 2.2: Stablecoin Expansion Readiness (Testnet)
Brief description: Set up the necessary infrastructure and preliminary code on Testnet to facilitate the integration of additional stablecoins (such as PYUSD, once officially launched on Stellar mainnet), ensuring our system is extensible for future asset additions.
How to measure completion: a mockup of additional stablecoin assets (e.g., a test PYUSD asset) on Stellar Testnet, demonstrating readiness for future mainnet integration.
Estimated date of completion: Month 3
Budget: $5,000
This final tranche focuses on the critical deployment of Stellar-powered USDC features to the ROSEN Mainnet and the initial rollout to our existing user base, with a conditional plan for future stablecoin activations.
Deliverable 3.1: Mainnet Deployment & Phased User Rollout (with USDC)
Brief description: Deploy core Stellar-integrated features (1-Click Onboarding, Gasless Microtransactions & Withdrawals, Cross-Border Micro-Earning) using USDC to a phased rollout on the ROSEN Mainnet for our existing user base.
How to measure completion: Successful onboarding of 1,500 ROSEN users to Stellar-enabled features on Mainnet, with at least 300 unique on-chain transactions initiated by these users within one month of rollout.
Estimated date of completion: Month 5
Budget: $20,000
Deliverable 3.2: Additional Stablecoin Mainnet Activation (Conditional)
Brief description: Full integration and activation of additional stablecoins (e.g., PayPal USD (PYUSD) or other relevant assets) on Stellar Mainnet within ROSEN, pending their official launch and regulatory approvals on the Stellar network. This deliverable will be executed only when these stablecoins become available and stable for integration on Stellar Mainnet.
How to measure completion: Successful processing of 50+ transactions with the newly integrated stablecoin(s) on Mainnet by early adopters within ROSEN, once available.
Estimated date of completion: 0.5 months after the specific stablecoin's official mainnet launch on Stellar (flexible, as this is dependent on external factors).
Budget: $5,000
The Rosen Team combines deep expertise in Web3 social, AI, and stablecoin payments with a proven track record of transforming complex technology into user-friendly products. Backed by industry leaders like Google, PayPal, Circle and Draper U, our team has launched the Rosen App—a borderless social platform live on App Store &Google Play, already adopted by 30,000+ users across 80+ countries.
Leadership & Experience:
Stella Zheng (Co-founder): Former Program Director @500 Global and Fortune 500 finance veteran (State Street Corp), CUC students mentor, Draper U alumni, and award-winning leader (Women in Web3 HK, Leader of the Year).
Xiaobin Gu (Co-founder): Ex-G20 Summit project lead who disrupted IoT fire safety (defeating giants like Hikvision) and scaled systems to 1M+ monitoring points. Serial entrepreneur with multiple successful exits and investor (YAS, Butlr, Renoon, etc.)
Andy Ann (Co-founder): 23-year serial entrepreneur (exits in ad-tech, data analytics) and impact investor (NDN2 Vision Fund), building ventures in blockchain, AI, and FinTech. Named among Gafencu Power 300 and keynote speaker for HSBC, LVMH, and more.
Extended Team Strengths:
Our engineers are senior level from Cisco and Alibaba, ensuring robust infrastructure.
Our growth team is from Kuaishou LatAm’s influencer manager, tapping into global creator networks.
Together, we merge Silicon Valley innovation, traditional finance rigor, and scalable Web3 solutions to redefine social connectivity.
SIDA ZHENG
No other submissions.