Stellar Community Fund

By Every.finance

EveryFinance: bringing Decentralized ETFs on Stellar

SCF #30

$140.0K

Build

Awarded

Offers decentralized ETFs to help crypto investors on Stellar to optimize yields and manage risk with automated portfolio rebalancing and yield strategies.

Products & Services

What EveryFinance Is:

Every Finance is a decentralized finance platform offering decentralized Exchange-Traded Funds (dETFs). It features diversified investments across major blockchains (BNB Chain, Ethereum, and Polygon networks), rebalanced with proprietary algorithms based on risk parity principles. The platform aims to democratize hedge fund advantages and index fund diversification, making optimized yield farming accessible to all. Every Finance focuses on providing simple, secure, and effective portfolio management in the volatile crypto space.

The Problem: Managing and optimizing investments in the complex and rapidly evolving world of decentralized finance (DeFi) is a real challenge. Specifically, how to solve the problem of navigating the volatility, risk, and fragmented nature of the DeFi ecosystem.

The Solution: By offering a platform that combines

sophisticated risk management,
automated portfolio rebalancing,
and yield optimization through DeFi strategies, Every.Finance empowers users to create and manage diversified portfolios that are tailored to their specific risk tolerance and financial goals. The platform simplifies the process of accessing high-yield opportunities while maintaining control over risk, making DeFi more accessible and effective for both novice and experienced investors..

How Every.Finance Works on Stellar

Every.Finance operates as an intelligent investment platform that allows users to create and manage diversified portfolios tailored to their risk tolerance and financial objectives. Here’s how it works:

Portfolio Creation: Users start by selecting a risk level (e.g., conservative, balanced, aggressive) or customizing their own asset allocations based on personal preferences. The platform offers various investment products like Alpha, Beta, and Gamma, each representing different risk-return profiles.
Asset Selection and Allocation: Based on the chosen risk profile, Every.Finance allocates funds across a diversified mix of assets, such as stablecoins, cryptocurrencies, and tokenized real-world assets. These assets are selected using an in-house strategy that emphasizes both potential returns and risk management.
Yield Optimization: Once assets are allocated, they are farmed using various DeFi strategies, such as staking, liquidity provision, and yield farming, to generate additional income or "extra yield." This step is automated, leveraging the best opportunities within the DeFi ecosystem to enhance returns.
Automated and User Rebalancing: To maintain the desired risk-return profile, Every.Finance periodically rebalances the portfolio. Market rebalancing occurs automatically based on market conditions, while user rebalancing allows investors to manually adjust allocations according to their evolving strategies.
Risk Management: Throughout the process, robust risk management protocols ensure that the portfolio remains aligned with the investor’s risk tolerance. This involves careful selection of assets, strategic deployment in DeFi, and constant monitoring to mitigate potential risks.
Fees and Profit Sharing: The platform charges management and performance fees, which are calculated based on the performance of the portfolio and are periodically deducted. A portion of performance fees is allocated to a profit-sharing pool, allowing users to benefit collectively from successful strategies.

Uses of Every.Finance

For New Investors: Provides an accessible entry point into the DeFi space, with automated portfolio management and risk mitigation tools that simplify investing.
For Experienced Investors: Offers advanced features such as custom portfolio creation, manual rebalancing, and access to high-yield DeFi strategies, allowing for greater control and optimization.
For Yield Seekers: Enables investors to maximize their returns by leveraging DeFi strategies like yield farming and staking, which are typically complex and time-consuming to manage independently.
For Risk-Conscious Investors: Offers tailored risk management, ensuring that portfolios remain within acceptable risk levels while still seeking to generate returns.

Soroban

Yes

Requested Budget

$140.0K

Success Criteria

This is what we are looking to achieve at Every.Finance :

Adoption Rate:

Total Value Locked (TVL): A key success metric would be reaching $10 million in TVL on Stellar within 12-18 months. Expanding across other chains like Ethereum and BNB could push the overall TVL to $50 million within 24-30 months.
Growth Rate: Consistent monthly TVL growth of 10-15% would indicate healthy platform adoption and user confidence. The goal is to hit these growth rates through marketing campaigns, new product launches, and ecosystem partnerships.

User Growth and Retention:

Monthly Active Users (MAU): Targeting 10,000 monthly active users within 18 months, with steady growth driven by onboarding campaigns, user incentives, and educational outreach.
Daily Active Users (DAU): Aim for 2,000–3,000 daily active users (20-30% of MAU), showing continuous engagement and participation in yield-optimizing strategies.
Retention Rate: A high retention rate of 60-70% of users remaining active after their first interaction would be key to long-term success. Retention will be boosted by consistent platform updates and value-added services.

Platform Performance and Yield:

Yield Performance: The goal is to outperform industry benchmarks by providing 5-7% annual yield on conservative portfolios and up to 15% annual yield on aggressive portfolios. This performance would attract both retail and institutional investors seeking optimized returns.
Risk Management: Maintain at least 95% compliance with user-defined risk levels to build trust and ensure portfolios remain aligned with investors’ goals.

Go-To-Market Plan

Our go-to-market strategy is designed to ensure widespread adoption across both retail and institutional markets. We are focusing on building strong partnerships in the DeFi ecosystem, leveraging community engagement, and onboarding retail and institutional investors to drive growth. The focus remains on B2B and B2C strategies for capturing market share in the DeFi space.

Ecosystem Partnerships – B2B

We are committed to building strategic partnerships with key players in the DeFi and blockchain space to expand our reach and provide value to other projects. Our efforts will focus on:

Partnership with DeFi Protocols: Collaborating with established DeFi protocols to integrate liquidity and provide yield-optimizing strategies across multiple blockchains (BNB Chain, Ethereum, Polygon). This will help attract TVL (Total Value Locked) and provide diversified investment opportunities to users.
Cross-Chain Integration: Implementing cross-chain functionality that allows users to move assets between blockchains will position Every.Finance as a versatile tool for investors seeking diversified exposure across DeFi ecosystems.
Consulting and Advisory: Offering consulting services to DeFi projects and institutional investors looking to navigate the decentralized finance space, providing them with expertise in yield farming and portfolio management.
Profit-Sharing and Incentives: Developing a profit-sharing mechanism for our ecosystem partners, where a portion of the performance fees will be distributed to both institutional and retail participants, encouraging participation and long-term engagement.

Financial Institution Onboarding – B2B

Every.Finance is actively pursuing partnerships with financial institutions, focusing on global hedge funds, asset managers, and institutional investors. Our strategy includes:

Target Audience: We aim to engage hedge funds, asset managers, and investment firms that are interested in decentralized financial products and yield farming strategies but need automated portfolio management solutions.
Institutional DeFi Adoption: Working with financial institutions to tokenize real-world assets and manage diversified portfolios that integrate decentralized finance strategies.
Partnerships with Financial Advisors: Establishing collaborations with consulting firms to introduce Every.Finance’s tools and services into their financial advisory and investment products. Firms like Deloitte and KPMG will be crucial in bringing these solutions to institutional players.
Compliance and Regulation: Ensuring that our platform meets relevant regulatory standards, particularly in jurisdictions with progressive blockchain and DeFi regulations, to facilitate institutional adoption.

Community Building – B2C

Community engagement is at the core of our retail user acquisition strategy. Every.Finance is focused on building a strong presence within the DeFi community through educational content, active engagement, and transparent updates.

Social Media and Content Marketing: Establishing a strong presence on Twitter, Discord, and Telegram to engage DeFi enthusiasts and retail investors. We will share insights on DeFi strategies, market opportunities, and Every.Finance’s unique approach to automated portfolio management.
Educational Resources: Offering tutorials, webinars, and guides on decentralized finance and yield farming to onboard new users and establish Every.Finance as a go-to platform for both novice and experienced DeFi investors.
Referral and Incentive Programs: Introducing referral programs where existing users can earn rewards by bringing new users onto the platform. This will leverage network effects to accelerate user growth.

Marketing and Branding

Our marketing efforts will focus on building Every.Finance as a trusted and user-friendly DeFi platform. The strategy includes:

B2B Branding: We will work on positioning Every.Finance as a leader in DeFi portfolio management for institutional clients. This includes working with financial influencers and publishing thought leadership content that highlights our automated risk management and portfolio rebalancing capabilities.
B2C Outreach: For retail users, we will focus on marketing campaigns that highlight the accessibility and security of our platform. Collaborations with crypto influencers and KOLs (Key Opinion Leaders) will help build trust and awareness.
SEO and PR: Optimizing our website and content for search engines to attract organic traffic. Press releases and partnerships with crypto media outlets will also be part of our PR efforts to increase brand visibility.

Traction Evidence

Here's our prior traction: - More than 2744 users on Zealy - Over 2133 members on Discord - Over 59k followerson Twitter

All this information and more is available in this file : https://drive.google.com/file/d/1KGDrn9VOcRD4e66YrYYVXdWOtCJuhIwZ/view?usp=share_link

We also received feedback from our community on our social networks: https://drive.google.com/file/d/1I6lL5A79eoFzvDAIvebmyF64yZkDgnfe/view?usp=share_link

Tranche 1 (Deliverable Roadmap) - MVP

1 ) Technical Specification

The main task of this milestone is to define the technical architecture of the smart contracts of the investment products Alpha, Beta and Gamma on Stellar chain. The EVM version uses ERC20 and ERC721 tokens and different OpenZeppelin libraires that should be adapted for the Stellar version.

**Duration:**15 days Completion measure:

Technical specification document of the smart contracts that explain their architecture, interaction and functions.
A smart contract developer should be able to develop the smart contracts from this specification document.

**Budget:**10 K USD

2 ) Smart Contract Development

Development of the smart contracts of products Alpha, Beta and Gamma using Stellar Smart Contract Language and the platform Soroban. We wil start by the smart contracts Token (ERC20) and DepositProof/WithdrawalProof ( ERC720) and then the smart contracts Management, Investment and SafeHouse.
Compile smart contracts
Implement unit tests **Duration:**2 months

Completion measure:

Smart contracts code
unit tests and deployment scripts
Full technical documentation A developer should be able to clone the github repository, to compile the smart contracts and to run the unit tests. **Budget:**40 K USD

Tranche 2 (Deliverable Roadmap) - Testnet

3 ) Testnet User dApp Deploy smart contracts on Testnet : the smart contracts of Alpha , Beta and Gamma will be deployed on Stellar testnet. Faucet stable Tokens will be deployed too to be used to test the investment flow ( deposit/ withdraw) by the investor and validate deposit/withdrawal by the manager.

Integrate Stelar wallets to the user dApp.
Connect the smart contracts of Alpha, Beta and Gamma to the user dApp
E2E tests.

**Duration:**1 month

Completion measure:

User DApp URL on testnet
Addresses of the smart contracts on testnet
Testing guide

A user should be able to connect to the dApp using a Stellar wallet and to invest in Alpha , Beta and Gamma and to withdraw his funds.

**Budget:**30 K USD

4) Investor PnL Dashboard

Develop an indexer to track investor’s transactions for the products Alpha , Beta and Gamma.
Develop the dashboard backend that calculates for each investor and each product on the chain Stellar the realized PnL, unrealized PnL and the total PnL
Connect the dashboard backend to the user dApp. **Duration:**1 month

Completion measure:

Investor’s Dashboard on testnet

A user should be able to track his daily PnL for the different products Alpha , Beta and Gamma.

**Budget:**20 K USD

Tranche 3 (Deliverable Roadmap) - Mainnet

5) Mainnet DApp

Third Party Audit of the smart contracts
Deploy smart contracts on Mainnet
Integration tests and E2E tests for the user dApp

Duration: 1.5 months

Completion measure:

DApp URL on Mainnet
Audit Report An investor should be abe to invest in Alpha Beta and Gamma using the user dApp on mainnet and he should be able to track his daily pnl. The mainnet user Dapp should offer a good user experience.

**Budget:**20 K USD

6) Integrate Stellar DeFi Ecosystem to the Manager dApp

The portfolio management of Every is cross chain. This milestone aims at adding Stellar assets, DeFi protocols and bridges to our portfolio management system. So, the portfolio manager can trade assets on Stellar and bridge them from/to Stellar. Moreover, the manager can use and propose investment strategies on Stellar using the existing DeFi protocols:

Connect Stellar Dexes and bridges to the manager dApp
Add Stellar chain to the trade execution system
Define and implement interesting DeFi strategies to be executed on Stellar chain
Test the manager dApp with Stellar on mainnet.

**Duration:**2 months

Completion measure:

Technical Report that explains the integration of the Stellar Defi Ecosystem to the Manager dApp
The portfolio manager should be able to trade assets on the stellar chain and to invest in its DeFi ecosystem. **Budget:**20 K USD

Team

Our team brings deep expertise in technology, finance, blockchain, AI, product development, and creative design.

Founder: Joshua Hong, a tech entrepreneur and venture investor, founded successful ventures like GamersFirst and Synesis One, raising over $100M.
Head of Investment Management: Reto Grau, an investment expert with experience in hedge funds and blockchain, previously Deputy CIO at FRM.
CTO: David Sacoon, a technical leader in AI and blockchain, with vast product development experience.
Product Manager: Jegan Pushparajalingam, an engineer and strategist with a PhD in Fluid Mechanics and expertise in R&D and data science.
Head of Community: Steve Woody, a crypto community leader with a background in secure communication for the British Army.
Head of Creatives: Anna Makowska, an award-winning art director with experience in digital campaigns for major global brands. Together, we have launched AI and blockchain startups, creative campaigns, and virtual asset platforms.

Habib

Clement

Jegan

Project Stats

Team Size

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