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By Unalivio
Unalivio allows SMEs to sell online locally and internationally and get paid in USDC; ON THIS SUBMISSION we'll add Pago movil, used by almost 100% banked citizens in Venezuela, which will open up massive growth for Unalivio.
In our Q4 2023 submission we built our MVP and tested demand with one cash in option as well as USDC on Stellar and Bitcoin payments; this validated interest on the product, and showed we could improve easiness.
In our July 2024 submission we added cards and three more countries for cash in, and saw usage improve importantly. We also migrated from a marketplace format to an online store for merchants, and that brought us more than 200% increase in sales.
See our growth chart for signups and transactions here: https://imgur.com/a/jh9WBd6
Increase usage 3-fold and volume 5-fold by adding local payments, which will open doors to greatly grow USDC exchange via p2p
Add local cash in method in Venezuela: Pago Móvil
We currently only accept payments from abroad, but after doing a pilot in one location, we realized local payments are highly desired by users and estimate that we will increase our transaction count at least 3x! This will enable us to serve 100% of their clients and not just the 10% who actually are using it now from international purchases.
Work with our legal partners in order complete the set up of our legal entities in Venezuela and finetune Mexico in order have a frictionless connection to banking systems
Set up an entity that is connected to the banking system and can allow us to launch our pago móvil collection scheme in Venezuela, and submit additional documentation to comply with local requirements in Mexico.
Build exchange module base for Venezuelan fiat-USDC exchange
After we are able to receive local fiat, we will exchange this into USDC in order to protect from inflation. In order to do this we will build and connect a rate information tool that will enable to know the exchange rate in an inflation economy in order to get accurate data for every time money is collected and exchanged to USDC via p2p systems and the official rate shared by central bank.
Maybe in the future, but not in this submission
$18.5K
We define success by measuring growth on three simple key metrics, and our ONE KING KPI:
Three key metrics are:
-Merchants onboarded,
-Potential customers engaged,
-Orders created
KING KPI
Paid orders
Nr of orders and
volume sold
We expect to grow fivefold and be at an average of 500 paid orders a month at the end of Q1 2025, with a volume of at least 10k USD MRR
Ernesto, Fabian, and the founding team bring nearly 20 years of combined experience in crypto networks, payments, and fintech experience leveraging a strong network of organizations and merchants to grow Unalivio. Fabian previously founded Glufco, a P2P and payments solution tailored to Venezuela with over 15,000 users. Ernesto spearheaded Dash initiatives in LatAm, onboarding chains like Church’s Chicken and Excelsior Gama to accept crypto.
Unalivio's go to market plan is now focused on two key approaches:
Online Payments for Brick-and-Mortar: Simplifying online payment acceptance for retailers who want to sell online but previously could not do it . We let them have a balance of USDC on Stellar to avoid inflation.
International Payments: Enabling merchants to transact cross-border payments through Unalivio, which is something they could not do at all previously.
We onboarded about a dozen merchants on a one by one basis, and plan to double this before we deploy automatic tools.
We are iterating our product with laser focus before we expand, in order to avoid wasting resources.
As part of our merchant onboarding we will be testing the cross border scheme with a community in Mexico, involving incentivized brand ambassadors to sign up and promote usage.
We will continue in-store promotions, cashier training, point-of-sale materials, and social media efforts, particularly via Instagram with our 5,000 followers on https://www.instagram.com/somosunalivio/.
See our pitchdeck here
https://docs.google.com/presentation/d/1RMvvwe6DXJHXoRoixjGPcdswVtXsArbMKMtvX0oAN70/edit?usp=sharing
After completing deliverables on this proposal we aim to increase our total nr of sales between three to five times as a result of having local fiat payment and overall product improvements.
Since our July proposal we have ramped up growth by focusing on fine tuning our product and customer acquisition tactics.
We focused efforts on top merchants in 15 physical locations, serving 8,000+ client/Mo. In this ecosystem we’ve achieved triple-digit growth in signups per Q, surpassing 1,000 signups/month. We are now obsessed on conversions!
See our growth graphs:
Signups and transactions https://imgur.com/a/jh9WBd6
Visits to our signup page: https://imgur.com/a/zx6Kxxj
Some stats on Unalivio
71% signups growth per quarter.
Average sales growth of 40% per Q
We surpassed 1000 signups a month, now we will focus on conversions.
Unalivio's social media community is 5k people strong. Instagram is our most important channel! Follow us on https://www.instagram.com/somosunalivio/.
Cumulative user base of 7k+ registrations (Average 30 signups/Day https://imgur.com/a/zx6Kxxj)
Our current customer acquisition focuses on a one-by-one process, which is ok for our current stage, and a process we will continue to use until we hit the 50 merchant mark.
We will also increase the amount of stellar transactions inside of our process by bringing more crypto users and increasing stellar transactions with a crypto specific, donation campaign.
We focus on merchants in underserved verticals, especially in gifting and quick decision purchases.
[D1] Add local cash in method in Venezuela: Pago Móvil
Brief description: We currently only accept international payments. And after a pilot, we realized local payments will increase our transaction count at least 3x, as this will enable us to serve 100% of clients and not just the % who use it now to receive international purchases.
How to measure completion: Local Pago movil Bank purchases are live from Venezuela in at least one of our merchants.
Estimated date of completion: 3 weeks after funding receipt (Before Jan 1st).
Technical development and testing: 9,100
100 hours backend 50 $/Hr;
50 hours Frontend at 40 USD
40 hours UX/UI at 35 $/Hr each, and
20 Hours QA at 35 USD/Hr
(In order to make this happen legally, we will set up a Venezuelan company, see tranche two, D2)
[D1] Expand local cash in method in Venezuela to all our users: Pago Móvil
Brief description: After running our MVP in one location, we will finetune the automation process and expand to all our merchant base, and run QA
How to measure completion: Local Pago movil Bank purchases are live from Venezuela in all of our merchants.
Estimated date of completion: 2 weeks after funding (Around Jan 15th).
Technical improvements, testing and QA: 3,100
10 hours backend 50 $/Hr;
10 hours Frontend at 40 USD
15 hours UX/UI at 35 $/Hr each, and
25 Hours QA at 35 USD/Hr
[D2] Complete legal requests for operation in Mexico and Venezuela for Cash in
Work with our legal partners in order complete the set up of our legal entities in Venezuela and finetune Mexico in order to connect to the banking systems
In Venezuela:
Set up an entity connected to banking system and can allow us to launch our pago móvil collection scheme. Our founder has completed the process previously, and has all the needed know-how.
In Mexico:
We were requested by our partners to submit additional documentation to comply with regulation, including adjusting information such as terms and conditions, and review documents that will be notarized
How to measure completion: Cards with PMI in Mexico and Pago movil in Venezuela are up and running for local payments.
Estimated date of completion: 2 weeks after funding (January 15th.)
Budget: $2,500 + 1500 (Venezuela set up + Mexican docs) Total 4,000 USD
Total Tranche 2: 7,100 USD,
Date of completion: January 20th
[D3] Build exchange module base for Venezuelan fiat-USDC exchange and deploy on mainnet
Measure local fiat sales and exchange rate data for each Bolivar received
Create BOT to obtain current market rate of Bolivar FIAT from official sources
Send report as source to p2p liquidity exchange providers
How to measure completion: Bot is working and automatically updating exchange rate on site. We can prove functionality of this bot by sharing our internal database, which will track rate changes on real time, and provide an outcome that can be validated vs source sites (Such as Venezuelan central bank)
Estimated date of completion: 2 weeks after funding (February 1st.)
Budget: Technical development and testing: 2,275
(20 hours backend, 10 hours front-End. 10 hours UX and 15 hours QA)
fabians19
Yenderlhy Zapata
Ernesto Contreras
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