
AgTrail is an end-to-end food traceability platform integrating Stellar blockchain to power instant, low-cost NGNC payments for farmers, processors, and exporters. Farmers record crop lifecycles with IoT data, while Stellar anchors certification tokens, processes escrow payments, and distributes AGT rewards instantly. Through Beans-App, NGNC seamlessly converts to bank Naira, ensuring access for non-crypto users. This integration eliminates payment delays, reduces transaction costs, improves compliance with NAFDAC/EU/FDA FSMA standards, and builds trust in both domestic and premium export markets.
Maybe in the future, but not in this submission
$60.0K
Our success will be measured not only by user adoption but also by its tangible impact on farmer livelihoods, exporter efficiency, and financial inclusion.
1. Adoption Metrics
5,000+ mid-level farmers onboarded with verified Stellar NGNC wallets within 12 months of mainnet launch.
50+ processors and aggregators actively logging product lifecycles and receiving instant NGNC settlements.
10+ export buyers/importers transacting through AgTrail’s pay-per-trace and verification modules.
500+ traceable product batches registered with QR-linked, Stellar-anchored certifications.
2. Farmer Impact
Farmers achieve a 20–30% income uplift by gaining access to premium EU/FDA-compliant markets.
15% reduction in post-harvest losses via IoT monitoring of temperature, moisture, and logistics data, ensuring better preservation and quality.
Immediate settlement in NGNC eliminates reliance on middlemen, reducing payment delays from weeks to seconds.
3. Exporter & Regulator Efficiency
Exporters save up to 40% in compliance costs by replacing manual traceability reports with automated, Stellar-anchored certifications.
Regulators access real-time dashboards that flag anomalies, ensuring higher food safety standards at lower oversight cost.
Importers gain verifiable transparency on 200+ shipments, strengthening trust in Nigerian produce.
4. Financial Inclusion & Ecosystem Impact
First-time access to digital wallets for thousands of rural farmers, with Beans-App providing seamless NGNC↔Naira conversion for non-crypto users.
Micro-loans and trade finance unlocked via Stellar smart contracts, enabling farmers and processors to fund larger shipments.
A trusted infrastructure for cross-border trade will be created, positioning Stellar as the backbone of Africa’s agri-fintech ecosystem.
Our go-to-market strategy is designed to ensure both grassroots adoption by farmers and market trust from exporters and buyers, using a decentralized but coordinated rollout model.
1. Cooperative & Local Agent Onboarding
We will deploy a network of trained local agents, modeled after our Tadamon mobilizer approach, embedded within 100+ existing farmer cooperatives and NGO programs. These agents will act as first-line support helping farmers set up Stellar wallets, capture IoT/QR-based production and harvest data, and understand NGNC payments. Local agents reduce barriers to adoption by offering hands-on technical assistance in rural areas where digital literacy and connectivity remain low.
2. Pilot-to-Scale Pipeline
The first cohort of 50+ farmers and 5 processors will transition from pilot use into production use on mainnet. Local agents will replicate this process across Kaduna, Kano, and Oyo, expanding to 500+ farmers within 6 months post-launch. Each cooperative cluster will become a mini-hub of traceable exports, ensuring scale while keeping onboarding costs low.
3. Exporter Compliance Integration
Exporters and processors will be integrated directly into AgTrail’s Stellar-powered traceability and certification modules. This ensures that every shipment automatically produces regulator-verified QR codes, compliant with NAFDAC, EU, and FDA FSMA standards. Exporters will also be early users of pay-per-trace flows and verification fee modules, anchoring them as paying customers from day one.
4. Regulator & Buyer Trust Building
We will partner with NAFDAC’s digital sandbox and European agrifood consultants to validate certification token logic and cross-border workflows. Verified pilot shipments (e.g., sesame and ginger) will serve as case studies, providing confidence to buyers and regulators. These documented proofs-of-compliance will be used to secure Letters of Intent (LOIs) from importers, unlocking premium pricing opportunities for farmers.
5. Financial Access & Liquidity
Through the Beans-App fiat bridge and partner banks, farmers will be able to instantly cash out NGNC payments to Naira, removing dependency on crypto literacy. Exporters and processors will gain access to invoice factoring and trade finance modules, ensuring liquidity for larger shipments. This financial backbone makes AgTrail not just a traceability tool, but a market-enabling infrastructure.
6. Expansion Strategy
Once export compliance and payments are proven in Nigeria, the model will replicate regionally across West Africa through cross-border cooperatives. Local agents will remain central to scaling, ensuring adoption is community-driven, regulator-approved, and buyer-verified.
AgTrail is currently in the early growth stage, with a functional MVP deployed and active pilot programs running with mid-level farmers and processors in Nigeria.
Revenue:
Partnerships:
Partnered with FarmAtAGo, a leading Nigerian marketplace for vitamin A maize and orange-fleshed sweet potato, to implement end-to-end traceability.
Collaborating with 100+ agricultural cooperatives and NGOs to onboard initial farmer groups.
Pilot Programs:
Ongoing field tests with 20+ farmers in Kaduna State, tracking multiple crop batches from harvest to sale using QR codes.
Early adoption among processors interested in premium export compliance.
Engaging exporters to get their LOIs
Recognition & Engagement:
Invited as a case study candidate for blockchain-powered food traceability in African agriculture.
Speaking engagements on digital agriculture and food traceability with the Africa Integrative Agricultural Network.
Market Readiness:
Established relationships with European agrifood consultants to assess premium market entry requirements.
Early technical integration with Stellar blockchain for secure, immutable record-keeping and payment rails.
Evidence Links:
Partnership announcement: https://agrolinking.com/agtrail-partners-with-farmatago-to-foster-food-traceability-and-farmer-empowerment
Feature on Agrolinking: https://agritechdigest.com/agrolinking-a-nigerian-startup-transforming-agriculture-through-technology
Feature on Masterclass Series by Alliance for Green Revolution Africa: https://www.linkedin.com/posts/joseph-fashola_nutritionandprofits-nutrition-iot-activity-7338862013881712640-ubNF
https://www.youtube.com/watch?v=DileIW3kgRQ
Speaking engagements on digital agriculture and food traceability with the Africa Integrative Agricultural Network: https://www.youtube.com/watch?v=ybZhxfGj34Y
Platform: https://wwwagrolinking.com/agtrail
Deliver a production-grade MVP of AgTrail, extending the current pilot into a scalable platform with Stellar as the backbone for traceability anchoring and NGNC payments. Core modules include:
Farmer/Processor Onboarding & KYC: Supabase auth, Stellar wallet auto-generation, fiat bridge via Beans-App for seamless NGNC <-> bank Naira conversion.
Product Listing & Certification: Product creation on Supabase with lifecycle hash stored on Hyperledger, certification uploads validated via NAFDAC API, tokenized certificates minted on Stellar.
Harvest Documentation & IoT Integration: Farmers record harvests with photos, GPS, and weight; IoT sensors capture conditions (temp, moisture) feeding into Hyperledger batch records.
QR Code Traceability: Each batch generates a unique QR linking consumer view to Stellar + Hyperledger-backed records.
NGNC Payments & Rewards: Buyers trigger instant Stellar NGNC payments to farmers’ wallets (with SMS confirmations), plus AGT reward tokens distributed via smart contract.
This MVP will prove end-to-end food traceability on Stellar: from farm data capture to NGNC settlement and consumer verification.
How We Will Measure Completion:
Onboard 50+ farmers and 5 processors with verified Stellar wallets.
Create 100+ traceable product batches with QR codes linking to on-chain hashes.
Stellar NGNC transactions processed for at least 30 pilot sales, showing instant settlement and fiat off-ramp.
Farmers and processors access live dashboards with transaction history and batch traceability.
Certification tokens successfully minted and verified on Stellar.
Estimated date of completion: November 30th, 2025
Budget: $25,000
Breakdown:
$8,000 – Core MVP Architecture & Workflows
Farmer/processor onboarding with Supabase authentication.
Automatic Stellar wallet creation + Beans-App fiat bridge (NGNC ↔ Naira).
Product listing lifecycle stored on Hyperledger, with hash anchoring to Stellar.
Certification uploads with NAFDAC API validation.
$7,000 – Stellar NGNC + Traceability Hash Integration
NGNC wallet integration for instant farmer/processor payments.
Certification token minting (Stellar assets) for regulators.
Smart contract logic for escrow payments and AGT reward tokens.
End-to-end payment flow: buyer → Stellar NGNC → farmer (with SMS confirmation).
$5,000 – IoT & QR Traceability Pilot
Deployment of 5 IoT-powered traceability devices on mid-size farms.
Device specs:
QR batch generation for each harvest → scans link to Stellar-stored hashes.
Consumer “scan-to-verify” flow tested on sesame & ginger pilot exports.
$5,000 – Infrastructure & Pilot Operations
Cloud hosting (Supabase + Stellar node integration).
Transaction costs for pilot batches (100+ hashes stored).
Test data loading & farmer field support.
Monitoring + dashboard deployment for 50+ farmers, 5 processors.
Expand AgTrail’s capabilities on the Stellar testnet, ensuring compliance, multi-actor workflows, and payment flows are fully validated before mainnet launch. This tranche focuses on building and stress-testing the more complex integrations :
Exporter/Importer Verification & Pay-Per-Trace: Exporters pay per access to traceability records, importers pay verification fees, all routed via Stellar NGNC on testnet.
Regulator Dashboard & Alerts: Real-time monitoring of compliance data, certification validation through the NAFDAC sandbox, and automated alerts for anomalies.
Invoice Factoring & Trade Finance Modules: Pilot invoice factoring for processors, enabling NGNC-based credit lines on testnet.
API Integrations: Develop and connect to NAFDAC sandbox APIs for automated certification cross-checking; test bank rails and Beans-App for NGNC conversion logic.
IoT Data Validation: Extend IoT integration for 50+ batches (temperature, moisture, location) to ensure sensor data integrity in Stellar traceability hashes.
This milestone ensures that all core user personas (farmers, processors, regulators, exporters, importers) can engage with AgTrail on Stellar rails in a controlled environment before financial exposure on mainnet.
How We Will Measure Completion:
200+ product batches traced and verified on Stellar testnet.
Regulator dashboard live, connected to NAFDAC sandbox API, producing real-time alerts.
Pay-per-trace flows tested: Exporters pay for 50+ record lookups.
Verification fee flows tested: Importers submit 20+ products for verification and receive certificates.
IoT sensors feed at least 50+ testnet batch records with validated hash storage.
Invoice factoring/trade finance module demoed with at least 5 processors.
Estimated date of completion: February 28, 2026
Budget: $10,000
Breakdown:
$3,500 – Advanced Testnet Modules (Exporter/Importer + Pay-per-Trace)
Build and test exporter verification flows (pay-per-trace access).
Importer verification fee logic, all settled via Stellar NGNC testnet.
Smart contract logic for pay-per-lookup validation.
Stress-test flows with 200+ product batches.
$3,000 – Regulator Dashboard & API Integration
Build regulator console for real-time alerts.
Connect to NAFDAC sandbox APIs for certificate cross-checking.
Validate traceability token logic on Stellar testnet.
Simulate regulatory anomaly alerts (e.g., missing certificate hash).
$2,000 – Trade Finance & Invoice Factoring Modules
Develop testnet invoice factoring demo for processors.
Credit lines simulated in NGNC with settlement on Stellar.
Test 5+ processors using factoring/credit module.
$1,500 – IoT Data Validation + Testnet Infrastructure
Extend IoT integration for 50+ batches.
Test Stellar hash commitments for sensor data (temperature, moisture, GPS).
Infrastructure for testnet transactions (server scaling, fees, support).
Deliver AgTrail’s full mainnet launch, activating all production-ready modules and ensuring sustainable adoption across Nigeria’s & Africa's agrifood sector. This phase is where enabling thousands of farmers, processors, exporters, and regulators to transact seamlessly in NGNC, is anchored on Stellar blockchain
Key deliverables include:
Full User Journeys Live: Farmers, processors, exporters, importers, and regulators operate in a unified workflow from farm-to-market.
NGNC Micro-Loans & AGT Rewards: Farmers access instant credit lines and tokenized incentives via Stellar rails.
Direct Cash-Outs: NGNC-to-fiat payouts executed via Beans-App and partner banks for frictionless liquidity.
Global Trade Readiness: Export compliance workflows aligned with EU/FDA FSMA standards, traceability certificates verifiable via Stellar QR records.
Scale Pilot → Adoption: Expand from pilot groups to 500+ product batches and 200+ real payment transactions on mainnet.
This milestone proves that Stellar is not just powering pilots, but unlocking trusted, finance-enabled trade at national scale.
How We Will Measure Completion:
500+ product batches traced on Stellar mainnet with immutable QR-linked hashes.
200+ NGNC payment transactions successfully processed (farmers, processors, exporters).
Farmers receive at least 10 micro-loans and AGT reward payouts via Stellar smart payment flows.
Partner bank APIs and Beans-App conversion to fiat fully live.
NAFDAC regulator API connected, with compliance reports accessible through Stellar-linked dashboards.
At least 2 exporter/importer contracts executed through AgTrail mainnet.
Estimated date of completion: May 31st, 2026
Budget: $25,000
Breakdown:
$7,000 – Stellar Mainnet Integration & Smart Payment Flows
Full migration from testnet to Stellar mainnet.
Enable NGNC transactions for farmers, processors, exporters.
Deploy & validate smart contracts for:
Escrow payments,
AGT reward distribution,
NGNC micro-loan disbursement & repayment.
Compliance certification anchoring (EU/FDA/NAFDAC-ready).
$8,000 – API Stabilization & Production Readiness
Harden & scale bank APIs (NGNC ↔ fiat off-ramp).
Finalize Beans-App integration for consumer cash-outs.
Deploy NAFDAC API connections in production mode.
End-to-end testing with partner exporters/importers.
Ensure security, uptime & SLA compliance.
$5,000 – Scaling Infrastructure & Security
Upgrade hosting, redundancy, and server capacity to handle 500+ product batches + 200+ payment transactions in real time.
Implement security hardening (data encryption, KYC validation, Stellar transaction monitoring).
Redundancy for 24/7 traceability access (exporter + regulator critical).
$5,000 – Farmer/Processor Onboarding & Operational Support
Tech support for 200+ new farmers & 20+ processors.
Deploy live dashboards for transaction + traceability.
Documentation & training for ecosystem partners (farmers, exporters, regulators).
Hands-on integration with cooperatives & early buyers.
AgTrail is led by a multidisciplinary founding team of three. Joseph Fashola (Co-Founder & CEO) brings deep expertise in agribusiness development, farmer engagement, and strategic partnerships, with a track record of leading agricultural innovation projects across Nigeria (LinkedIn). Olamide Olutekunbi (Co-Founder & CTO) is a blockchain and IoT solutions architect with extensive experience in building scalable, secure platforms integrating Stellar, Hyperledger, and real-time databases (LinkedIn). Deborah Ogunyemi (Co-Founder & CMO) is a marketing strategist and brand storyteller with experience in consumer engagement, digital campaigns, and agricultural market positioning (LinkedIn).
Together, we combine expertise in agriculture, blockchain engineering, IoT integration, and market growth strategy, enabling us to design, build, and scale AgTrail. Our prior experience includes leading agritech pilots, delivering food traceability initiatives, and implementing blockchain-based payment systems for smallholder-focused platforms

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