Round 11
Winner
Coinmiles

Connecting brands and consumers to the Stellar ecosystem by giving USDC on Stellar rewards at 1,000+ brands online, in-store and 900K+ hotels worldwide.

Budget request:  
$200,000
*
WebsiteCode

Project Stage

Growth

Category

Defi & Wallets

Based in

Canada

Team size

10

Active since

2021
Products & Services

The Most Advanced Crypto Reward App

Coinmiles is the world’s most advanced crypto rewards app. We ranked 27th most popular financial app in Canada in 2021 and are on our way to outperform this ranking this year.


We enable our 50K+ users to earn Bitcoin (and soon, USDC or Lumens) rewards when they shop online at 1,000+ brands (Nike, Sephora, Best Buy), in-store (through Gift Cards with crypto rewards) or when they travel at 900K+ locations worldwide.


We recently closed partnerships with the largest gas station in Canada, Burger King and some of the largest retailers in Canada + US for in-store offers.


Rewards: The Top On-Ramp Experience

Airlines and major brands understand that nothing beats rewards on-ramp new users.


By enabling customers to earn USDC or Lumens as rewards (in lieu of Bitcoin), Stellar achieves immediate Brand Awareness and turn customers into vocal Ambassadors. Once they earn USDC / Lumens, they are inclined to use those as a financial / international remittance tool actively use it in their daily life.


A Strong Demand for StableCoins

One constant feedback we’ve heard from our users is that they would love to receive cash rewards as well - especially in bear markets.


Being a crypto native reward platform, Coinmiles intends to use USDC (instead of fiat) as a tool to enable users to fix the value of their rewards or even enable our users to earn USDC instead of Bitcoin from the get go.


Live And Ready To Go

Coinmiles isn’t just an idea. Our app is live and process several transactions per hour at major brands.


Our rails are global, meaning that our project - while currently only operated in Canada / USA and France - can be deployed in any country in a snap.


Power To The Local Economy

Major brand partners are essential for the success of a project, but the local economy is where 70% of customer spend their money. Plus, local merchants are the cornerstone of any community - they work hard and they deserve the same access to Stellar than major brands.


Coinmiles is partnering with Dello - a platform enabling 10M+ merchants globally to generate incremental revenue by issuing prepaid gift card (giving crypto rewards to the buyer) that are accepted in-store within their native POS terminal.


An Immediate Use Case to Support Friends & Family

Picture this: a local community start using Coinmiles + Stellar as an habit for their online and in-store shopping. Soon, they earn USDC or Lumens when shopping at major brands - of course -  but also at their local stores within their neighbourhood.


Most of these purchases gives them 2-5% back, a small amount on relative North American standard but a huge one on developing countries standards. No other “reward” platforms allow users to instantaneously support relatives and friends at the other side of the planet.


A Long-Term Collaboration Potential With Stellar Marketing Initiatives (SDF)

Once users are natively able to obtain USDC or XLM into Coinmiles, Coinmiles will be able to work hand in hand with the Marketing initiative team by partnering with selected projects. For example, a user subscribing to Moneygram through Coinmiles will be able to earn Lumens rewards. Or our users will be able to earn USDC at selected brands which will could be matched when they are being given to charities.


Coinmiles is setting up the rails to enable millions to earn - and use - Stellar XLM/USDC in a snap.

A powerful leverage for Stellar's Anchors

By joining forces with the Stellar ecosystem, our users will be able to cash out at any participating Stellar anchors worldwide. This means a whole new series of touchpoints to acquire a Stellar fanbase and drive conversions to Stellar Anchors worldwide.

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Previous Project(s)
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Progress so far

Not an Airdrop: In our last submission, our project wasn’t presented to the community as it was perceived as an Airdrop project.


We want to highlight that no XLM/USDC will be airdropped to any Coinmiles users. The goal of this project is solely to integrate XLM/USDC as native reward tokens within Coinmiles.


Only a small portion of the grant will be initially used to boost our users reward on transactions in order to create visibility for the new Stellar integration (as a good marketing practice). Then, our users will be able to decide whether to opt by for Bitcoin rewards - or XLM/USDC rewards instead (bought at the regular spot price). If interested, the Stellar Marketing Initiatives (SDF) will be able to support Coinmiles for targeted marketing campaign built on those rails (ie: a partnership with Lululemon, Moneygram, charities etc.).


A few updates:

  • We have secured a partnership with Dello, a POS system that will give Coinmiles access to 10M+ locations worldwide.
  • We are launching prepaid gift card feature (in partnership with Black Hawk and Incomm, the two largest gift card platforms in the world) to enable users to earn in-store at 300+ brands in North America, including Burger King, Home Depot, Lululemon and more.
Goals

Goal 1 - Finalize USDC integration

Our app is in operation and growing, but in order to start offering Lumens, our team needs to finalize details such as:

  • Broker service (buy and allocate Lumen to users separately from Bitcoin). In order to maximise the time to market of this project, our team will use centralized exchange to acquire Lumens when necessary.
  • Lumens Storage - In order to maximise the efficiency of this project, our team already has an operating agreement with Bitgo for storage and Coincover for Insurance.
  • UX/UI integration
  • Educational material for users


Goal 2 - Start issuing USDC rewards on Coinmiles and market it to 100M+ readers in North America with our partners (Narcity + TikTok)

We intend to partner with Narcity to promote Coinmiles + Lumens Canada-wide and a similar platform for the US (Vice Magasine or the likes). Coinmiles is also a TikTok Crypto Partner, which means that we received a special authorization enabling Coinmiles to promote crypto rewards on TikTok on the most active platform for Millennials and Gen-Z.


During out last partnership with Narcity, we ranked #1 in direct traffic engagement (over Pfizer, CNBC, NY Times, Disney and USA Today).

https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2021

To get there, we  will use our requested budget of  
$200,000
*
  to:
  • Hire one fullstack engineer (to finalize back-end and front-end integration);
  • Create a Test + QA phase
  • Create an internal reporting tool
  • No legal licenses are required for reward-only models like Coinmiles


Our platform is already mature and ready to integrate and promote Stellar with only a few details to build. Our team is composed by Lawyer, Accountant and Engineers that are specialized in crypto rewards.

Overview
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Links:

Demo: Coinmiles and Lumens Reward

This video demonstrate the process to purchase a Starbucks Gift Card, earn Lumens rewards instantaneously and redeem the Starbucks Gift Card in-store.

https://www.youtube.com/shorts/rZ9-NEca4w0

Demo slides

Coinmiles

Coinmiles is the world’s most advanced crypto rewards app. We ranked 27th most popular financial app in Canada in 2021 and are on our way to outperform this ranking this year. We enable our 50K+ users to earn Bitcoin (and soon, Lumens) rewards when they shop online at 1,000+ brands (Nike, Sephora, Best Buy), in-store (through Gift Cards with crypto rewards) or when they travel at 900K+ locations worldwide.

Team

Dave Pouliot, CEO

Lawyer (former top-tier), MBA in Finance.

https://www.linkedin.com/in/dave-pouliot-11b55767/


Mathieu Auclair, CTO

Former Ubisoft

https://www.linkedin.com/in/mathieuauclair12/


Chris Yeramian, CFO/COO

CPA/CAIA - Former Deloitte

https://www.linkedin.com/in/christopher-yeramian-04407643/